Manager, Social Media - Too Faced Cosmetics
Description
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Position Summary
The Manager, Social Media is responsible for executing Too Faced's social media strategy and content programming across key platforms including Instagram, TikTok, YouTube, Pinterest, and emerging channels. This role will drive daily content planning, publishing, community engagement, and social storytelling to increase brand awareness, cultural relevance, consumer engagement, and business impact.
Working closely with Brand Marketing, Creative, Influencer Relations, Communications, Consumer Engagement, and regional teams, this individual will help bring Too Faced's brand voice to life through best-in-class social content and real-time consumer engagement. The ideal candidate is social-first, highly creative, trend-obsessed, analytically minded, and passionate about beauty, culture, and digital storytelling.
Key Responsibilities
Social Content Strategy & Execution
- Execute social media strategies aligned with brand priorities, product launches, and marketing campaigns.
- Develop and manage social content calendars across owned social platforms.
- Ensure content reflects Too Faced's bold, playful, and innovative brand voice.
- Partner with Creative teams to develop engaging social-first content formats.
- Support content planning for launches, evergreen storytelling, brand moments, and cultural activations.
- Content Creation & Execution: Conceptualize, create, and produce high-quality, engaging social media content—including copy, graphics, short-form video, and other platform-specific assets—that aligns with brand voice, audience interests, and overall content strategy.
Community Management & Consumer Engagement
- Monitor social channels and actively engage with consumers and brand advocates.
- Help foster meaningful community interaction and increase brand affinity.
- Identify opportunities to participate in relevant cultural conversations and trends.
- Partner with Consumer Engagement teams on reputation management and escalation procedures.
Platform & Trend Leadership
- Stay ahead of social platform trends, emerging technologies, creator behavior, and consumer preferences.
- Identify opportunities to test new content formats, features, and platforms.
- Recommend innovative social ideas that strengthen engagement and reach.
- Influencer & Cross-Functional Collaboration
- Partner closely with Influencer Relations teams to amplify creator content across social channels.
- Coordinate with Brand Marketing, Communications, Creative, Product Marketing, and E-Commerce teams to ensure social plans align with broader business objectives.
- Support social coverage for events, product launches, influencer activations, and brand experiences.
Analytics & Reporting
- Monitor social performance metrics including engagement, reach, video views, audience growth, and traffic.
- Develop recurring performance reports and recommendations.
- Use insights to optimize content strategies and improve business results.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field.
- 4-6 years of experience in social media, digital marketing, content strategy, or community management.
- Beauty, fashion, lifestyle, or consumer brand experience preferred.
- Strong understanding of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms.
- Experience managing social calendars and executing content strategies.
- Proficiency with social management, reporting, and analytics tools.
- Strong written communication and storytelling skills.
- Ability to thrive in a fast-paced, collaborative environment.
Core Competencies
- Social Media Expertise
- Content Strategy & Storytelling
- Cultural Relevance & Trend Identification
- Consumer Engagement
- Data & Analytics
- Cross-Functional Collaboration
- Creativity & Innovation
- Project Management
- Agility & Adaptability
- Passion for Beauty and Digital Culture
- proficient in platform native editing tools and other popular programs like CapCut
Pay Range:
The anticipated base salary range for this position is $87,550.00 to $143,800.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.