Manager- User growth
Description
About Porter
Founded in 2014, Porter is a leading Digital Goods Transportation Agency, organising and formalising the logistics ecosystem through technology. Porter offers intra-city and outstation goods transportation, Packers & Movers, and enterprise logistics solutions across a diverse vehicle ecosystem comprising two-wheelers, three-wheelers, mini trucks, and heavy commercial vehicles. Porter serves over 40 lakh MSMEs and 6 lakh driver-partners every month across 50 cities. Alongside strengthening urban logistics, the company is committed to improving the lives of driver-partners by giving them more opportunities for consistent, sustainable earnings and greater security. Having started its journey in India, Porter has now expanded its footprint internationally across two countries.
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Key Responsibilities -
Drive GTM planning and execution
Sharp analytical capability to interpret data, identify patterns, challenge assumptions, and turn insights into action
Customer research expertise across interviews and surveys
Ability to identify growth opportunities, conduct experiments to validate the hypothesis and scale the experiments
Hands-on experience with MarTech and engagement platforms such as MoEngage, WebEngage, or similar lifecycle automation tools
Strong understanding of CRM workflows, audience segmentation, trigger-based journeys, and marketing mechanics
Proficiency in campaign performance analysis, including open rates, CTR, funnel conversion, cohort analysis, and iterative optimisation
Advanced Excel skills, including pivot tables, lookups, and data models, for reporting and business analysis
Working knowledge of SQL for extracting, analysing, and validating data
Strong cross-functional communication and stakeholder management skills, with the ability to act as the voice of the customer in strategic discussions
Skill
First-principles problem solving
Strong analytical and data skills
Customer research and journey mapping
MarTech, CRM, and campaign automation
Excel and SQL proficiency
Clear cross-functional communication