Mar.Com Specialist - PR

What we achieve together

• Manage and operate official social media channels (e.g., WeChat, Douyin, RedNote).
• Develop and execute content strategies and editorial calendars aligned with brand and campaign priorities.
• Leverage understanding of platform mechanisms, content trends, and traffic distribution logic to optimize reach and engagement.
• Coordinate with agencies and internal stakeholders to produce engaging content including articles, posters, and short-form social content.
• Monitor platform performance and provide regular analysis and optimization recommendations based on data.
• Support KOL and digital collaboration projects when required.
• Support communication activities, including press material preparation, media coordination, and interview arrangements.
• Assist in developing brand storytelling and thought leadership content.
• Support communication related to social responsibility initiatives and sustainability project
• Support internal communication initiatives including internal newsletters, leadership messages, and corporate updates on digital channels.
• Support the planning and execution of integrated marketing campaigns, including product launches, seasonal campaigns, and brand initiatives.
• Assist in organizing corporate events such as media briefings, exhibitions, dealer events, and brand activities.
• Track campaign deliverables and assist with post-campaign performance evaluation.

What makes us successful together

• Journalism and Communication or marketing relevant college degree
• 5+ years working experience in MNC or PR Agency in related functions
• Experience in large-scale platform partnership projects or co-marketing initiatives with major digital platforms is a plus.
• Strong marketing sense / communication skills / negotiation skills / inter-personal skills / marketing analysis skills
• Good English writing and reading skills
• Strong responsibility and team-working sense

What you can count on

• We offer flexible working hours and an annual leave and sick leave policy that supports your work/life balance.
• We offer our employees in China an attractive remuneration package, including a competitive salary system and bonus incentive, holiday and flexible annual benefits, and the highest share of housing provident fund.
• We provide border health care for employees including yearly health check-up and supplementary commercial insurance.
• We provide various learning opportunities, including workshops, seminars, events, and e-learnings. Part of our culture is to encourage internal career development and job rotation.
• Our company provides various employee benefits including transport allowance, meal allowance, discounts on Vaillant products, long service award and holiday gift from the trade union.
• We have a modern, comfortable and safe office environment, the ventilation is a new heat exchange fan independently developed by Vaillant, which can provide a steady stream of fresh air all day long, with real-time monitoring of air quality changes in the house, safe and healthy, and bring the natural and comfortable German forest into our company.
• We frequently hold employee activities, including company outings and family days.