Market Activation and Growth Principal Lead, AMER Sales
At GBOedu, our mission is to transform sales capability into Google’s ultimate competitive advantage. We build adaptive, assistive learning ecosystems that don't just train - they deliver direct, measurable commercial value.
The Market Activation and Growth team is the core catalyst bridging global product priorities with local market execution. We operate at the immediate front line of the business, partnering deeply with sales leadership to understand their shifting needs, diagnose business-blocking skill gaps, and build dynamic enablement strategies that empower our teams to deliver on their business plans. If you are an operator who grow at the intersection of commercial execution, learning technology, and high-stakes cross-functional leadership, this role offers an unmatched platform to shape the future of competitive selling.
As the Market Activation and Growth Principal Lead for US sales teams, you will hold operational ownership over the learning, growth, and sales proficiency agenda for the market. Covering both Large Customer Sales (LCS) and Global Customer Sales (GCS), you will serve as a trusted advisor to regional vice presidents and sales directors, translating overarching global initiatives into localized, high-impact business transformations.
This is not a traditional training role; you will be a commercial growth driver. You will go beyond standard curriculum to design and deploy targeted, high-value enablement strategies directly across key US accounts, leveraging AI-powered coaching tools and in-the-flow learning applications to accelerate business growth. This role offers a unique canvas to shape the future of how Google promotes products, manages complex B2B pipelines, and drives market-wide commercial excellence.
US: $186000 - $269000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
The Market Activation and Growth team is the core catalyst bridging global product priorities with local market execution. We operate at the immediate front line of the business, partnering deeply with sales leadership to understand their shifting needs, diagnose business-blocking skill gaps, and build dynamic enablement strategies that empower our teams to deliver on their business plans. If you are an operator who grow at the intersection of commercial execution, learning technology, and high-stakes cross-functional leadership, this role offers an unmatched platform to shape the future of competitive selling.
As the Market Activation and Growth Principal Lead for US sales teams, you will hold operational ownership over the learning, growth, and sales proficiency agenda for the market. Covering both Large Customer Sales (LCS) and Global Customer Sales (GCS), you will serve as a trusted advisor to regional vice presidents and sales directors, translating overarching global initiatives into localized, high-impact business transformations.
This is not a traditional training role; you will be a commercial growth driver. You will go beyond standard curriculum to design and deploy targeted, high-value enablement strategies directly across key US accounts, leveraging AI-powered coaching tools and in-the-flow learning applications to accelerate business growth. This role offers a unique canvas to shape the future of how Google promotes products, manages complex B2B pipelines, and drives market-wide commercial excellence.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $186000 - $269000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
- Architect learning agendas and roadmaps to drive capability development and proficiency across product knowledge, pitching, and value positioning. Own the business partnership with regional leadership (regional vice presidents and sales directors) to bridge global strategy with local market needs and drive business transformation.
- Manage the Global-Regional-Local (GRL) operating model and sales coaching governance as the primary connection between global priorities and local needs.
- Lead high-visibility signature programs, executive offsites, and group workshops. Deliver performance coaching and scale a healthy coaching network by recruiting, certifying, and developing experienced coaches.
- Serve as the primary liaison between learning teams and cross-functional partners. Pinpoint revenue-blocking gaps and embed global priorities to accelerate seller proficiency and competitive excellence.
- Design feedback loops to measure impact, oversee strategic vendors, and manage the full on-demand learning portfolio.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 6 years of experience with an advanced degree.
Preferred qualifications:
- Experience or formal certification in executive, professional, or performance coaching.
- Experience driving the adoption of AI tools (e.g., GenAI Strategy) to scale business rhythms and pitch preparation.
- Experience carrying a quota, managing a pipeline, or participating in complex B2B sales cycles.
- Experience in creating and delivering high-quality GTM solutions or business planning.
- Understanding of enterprise sales systems and experience navigating GTM and sales structures to scale effective activations.
- Ability to understand the daily realities of frontline sales teams and translate complex strategies into credible, high-impact enablement tools.