Market Insight Manager
We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset - no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do. We turn every spark of an idea into a real product - from first concept to full production - and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more - if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.
Sounds exciting? Keep reading...
Market Insight Manager
Your Role
You build Shelly’s market insight function from the ground up and bring the voice of the customer into our global marketing and brand decisions. You create the research frameworks, brand measurement, and market intelligence that turn complex data into clear, decision-ready recommendations for leadership and country teams.
• Plan and run customer research from start to finish
• Use quantitative and qualitative research to understand customer needs, behaviour, purchase decisions, and product usage
• Develop customer segments and profiles to support targeting, positioning, communication, and brand strategy
• Set up and manage global brand health tracking across key markets
• Track brand awareness, consideration, perception, preference, and positioning over time
• Combine research findings with commercial, customer, and marketing data
• Analyse complex data and turn it into clear conclusions and practical recommendations
• Track competitors, market trends, category changes, positioning, pricing, and benchmarks
• Work with marketing, brand, product, sales, and country teams to define research needs
• Present findings and recommendations through clear reports, dashboards, and workshops
• Select and manage research agencies, panel providers, technology platforms, and external data sources
• Manage research budgets, timelines, fieldwork, data quality, and project delivery
• Share insights regularly across the business
• Promote customer-led and evidence-based decision-making
• You can manage research projects from start to finish, including methodology, fieldwork, analysis, and recommendations
• You have experience with both quantitative and qualitative research methods
• You can build research frameworks and insight programmes from scratch
• You understand brand health tracking and key brand metrics
• You are comfortable analysing complex data and turning it into clear conclusions
• You have experience with survey tools, statistical analysis, data visualisation, and advanced Excel
• You can present findings clearly and provide practical recommendations
• You communicate well and work effectively with different teams and senior stakeholders
• You have experience managing research agencies, panel providers, and external partners
• You are fluent in English and confident presenting in an international environment
• Experience in consumer electronics, IoT, smart home, technology, or another international consumer category is an advantage
• A welcoming, collaborative team
• Meaningful products and services that people actually use and love.
• Learning opportunities to sharpen your skills
• Competitive salary + Performance bonuses
• Modern office in a great location
• Fun team buildings and company events
Lifestyle:
• 26 days of paid annual leave
• Flexible working hours
• Additional health insurance
• Free access to all Shelly devices (yes, you can smarten up your whole home!)
• Multisport Card
• Fully sponsored yearly public transport card
Ready to join the Shelly Revolution?
Let’s build the future of smart living together.
Hit that Apply button - we can’t wait to meet you.
Sounds exciting? Keep reading...
Market Insight Manager
Your Role
You build Shelly’s market insight function from the ground up and bring the voice of the customer into our global marketing and brand decisions. You create the research frameworks, brand measurement, and market intelligence that turn complex data into clear, decision-ready recommendations for leadership and country teams.
Responsibilities
• Build and manage Shelly’s market insight function, including its roadmap, processes, priorities, and standards• Plan and run customer research from start to finish
• Use quantitative and qualitative research to understand customer needs, behaviour, purchase decisions, and product usage
• Develop customer segments and profiles to support targeting, positioning, communication, and brand strategy
• Set up and manage global brand health tracking across key markets
• Track brand awareness, consideration, perception, preference, and positioning over time
• Combine research findings with commercial, customer, and marketing data
• Analyse complex data and turn it into clear conclusions and practical recommendations
• Track competitors, market trends, category changes, positioning, pricing, and benchmarks
• Work with marketing, brand, product, sales, and country teams to define research needs
• Present findings and recommendations through clear reports, dashboards, and workshops
• Select and manage research agencies, panel providers, technology platforms, and external data sources
• Manage research budgets, timelines, fieldwork, data quality, and project delivery
• Share insights regularly across the business
• Promote customer-led and evidence-based decision-making
Requirements
• You have 5+ years of experience in market research, consumer insights, customer insights, or a similar role• You can manage research projects from start to finish, including methodology, fieldwork, analysis, and recommendations
• You have experience with both quantitative and qualitative research methods
• You can build research frameworks and insight programmes from scratch
• You understand brand health tracking and key brand metrics
• You are comfortable analysing complex data and turning it into clear conclusions
• You have experience with survey tools, statistical analysis, data visualisation, and advanced Excel
• You can present findings clearly and provide practical recommendations
• You communicate well and work effectively with different teams and senior stakeholders
• You have experience managing research agencies, panel providers, and external partners
• You are fluent in English and confident presenting in an international environment
• Experience in consumer electronics, IoT, smart home, technology, or another international consumer category is an advantage
Benefits
Work:• A welcoming, collaborative team
• Meaningful products and services that people actually use and love.
• Learning opportunities to sharpen your skills
• Competitive salary + Performance bonuses
• Modern office in a great location
• Fun team buildings and company events
Lifestyle:
• 26 days of paid annual leave
• Flexible working hours
• Additional health insurance
• Free access to all Shelly devices (yes, you can smarten up your whole home!)
• Multisport Card
• Fully sponsored yearly public transport card
Ready to join the Shelly Revolution?
Let’s build the future of smart living together.
Hit that Apply button - we can’t wait to meet you.