Market Research & BI Manager
Posted Updated
- Lead primary market research initiatives to validate business hypotheses and inform brand strategy through agency-led quantitative and qualitative studies
- Design and execute periodic market research, selecting optimal methodologies, data sources, and research partners
- Synthesize primary research, competitive intelligence, and secondary data into actionable business insights
- Deliver data-driven market and brand performance reporting to support agile decision-making
- Monitor KPIs, market trends, and competitive dynamics to identify risks and strategic opportunities
- Conduct market, patient flow, and competitive landscape analyses to support brand planning and commercialization strategies
- Build and maintain forecasting models using epidemiology, demand studies, and analogue analysis
- Collaborate cross-functionally with global analytics and business intelligence teams on regional and global initiatives
- Managedexternal research vendors and continuously improved reporting efficiency and data quality
Requirements
- 5+ years of experience in primary and secondary market research within the pharmaceutical industry
- Strong expertise in market research methodologies, data analytics, and pharmaceutical marketing
- Hands-on experience with pharmaceutical data sources including IQVIA, JMDC, MDV, and epidemiological datasets
- Advanced analytical and reporting skills using Excel, Tableau, and statistical/modeling tools
- Proven ability to translate complex analyses into actionable business recommendations
- Strong project management and cross-functional collaboration skills
- Excellent communication, presentation, and stakeholder influencing abilities
- Skilled in logical problem-solving, hypothesis-driven thinking, and documentation
- Bachelor’s degree or higher; advanced degree in science or data-related fields preferred