Marketing Account Manager (Marketing Lead)

Role Overview

The Marketing Lead will be responsible for leading the marketing assignment for the Gahwa International

Championship and other assigned special projects, working on behalf of DXB LIVE and in close

coordination with the relevant client and project teams. The role will lead the development and delivery of integrated marketing campaigns across social media, PR, media, influencer marketing, creative, content and other relevant channels, ensuring all activity works towards clear objectives and a consistent campaign direction. The Marketing Lead will provide both strategic leadership and day to day management, taking ownership of the marketing plan, coordinating specialist partners and ensuring campaigns are delivered effectively from initial planning through to the live event and post event activity.

Key Responsibilities

1. Marketing Strategy & Planning

 Develop and manage the overall marketing strategy and roadmap for the Gahwa International

Championship and other assigned projects.

 Define target audiences, campaign priorities, key messages and marketing objectives.

 Plan campaign phases and key marketing moments leading up to, during and after each event.

2. Campaign Management

 Lead campaigns from briefing through execution across social media, PR, media, influencer marketing,

creative and content.

 Ensure all marketing activity is aligned to the agreed strategy, campaign narrative and objectives.

 Coordinate campaign deliverables, timelines and dependencies across all relevant partners.

3. Agency & Partner Management

 Act as the central marketing contact between DXB LIVE, the client and appointed agencies and

suppliers.

 Provide clear briefs, timelines, responsibilities and deliverables to specialist partners.

 Manage partners performance and proactively address gaps, delays or dependencies.

4. Event Marketing

 Develop and manage the marketing plan leading into the event, during the live event and post event.

DXB LIVE | Gahwa International Championship & Special Projects

 Coordinate marketing around key announcements, participants, competitors, programme moments and

event experiences.

 Identify opportunities for real time content, PR, influencer and social activity during the event.

5. Stakeholder Management

 Lead regular marketing status meetings with clients, DXB LIVE stakeholders and relevant agencies.

 Maintain clear actions, responsibilities and deadlines.

 Manage approvals and ensure feedback and decisions are communicated efficiently.

 Escalate key risks, delays or issues when required.

6. Content & Communications

 Ensure the event has a consistent narrative across social, PR, media, influencer and content activity.

 Coordinate content requirements and ensure creative outputs are aligned with the campaign direction

and brand.

 Identify opportunities to generate awareness, engagement and participation around the event.

7. Reporting & Performance

 Provide regular consolidated marketing status reports to DXB LIVE and the relevant client team.

 Track campaign performance against agreed KPIs and identify opportunities for optimisation.

 Consolidate agency reporting and lead the final post event report and key learnings.

Key Deliverables

 Overall Marketing Strategy and Plan

 Master Campaign Calendar

 Agency and Partner Delivery Tracker

 Campaign and Content Plan

 Event Marketing Plan

 Marketing Status Reports

 Campaign Performance Reporting

 Post Event Marketing Report