Marketing & Admissions Lead – Postgraduate Programmes

About the role

We are looking for a dynamic, digitally savvy and highly organised professional to support the growth of our postgraduate programmes across South East Asia. This is a hands-on role combining marketing, student recruitment, digital engagement, content and stakeholder engagement. The successful candidate will help build awareness and demand for our postgraduate programmes, develop engaging content and campaigns, nurture prospective students through the recruitment journey, and create opportunities to connect prospective students with the University, alumni and industry. The role is suited to someone who is commercially minded and digitally confident, but also creative and relationship-oriented. You should be comfortable developing a campaign, creating a LinkedIn post, following up with a prospective student, coordinating an information session and analysing what is working — while also thinking strategically about how to grow our programmes.

Key responsibilities

• Develop and execute marketing campaigns to build awareness and demand for postgraduate programmes

• Manage digital engagement across LinkedIn, email, social media and other relevant channels

• Develop content calendars and create compelling content, including programme stories, student and alumni features, faculty insights and campaign content

• Curate and translate academic and programme content into accessible and engaging communications for prospective students

• Monitor digital performance and audience engagement, using insights to improve campaigns and content

• Identify new digital channels, formats and approaches to reach relevant professional and student audiences

• Support the development and execution of student recruitment and conversion strategies

• Generate and nurture prospective student leads through digital campaigns, events, alumni networks and other channels

• Engage prospective students and respond to enquiries, helping them understand programme value, structure and outcomes

• Follow up systematically with prospective students throughout the recruitment journey

About you

• Degree in Marketing, Communications, Business or a related field

• 5 to 8 years of relevant experience in marketing, student recruitment, digital marketing, sales, business development, events or stakeholder engagement

• Digitally savvy, with a good understanding of social media, content marketing, email marketing and digital engagement

• Strong writing and content creation skills, particularly for LinkedIn and other professional platforms

• Commercially aware, with an understanding of lead generation, lead nurturing and conversion

• Strong interpersonal skills and confidence engaging prospective students, alumni, professionals and senior stakeholders

• Hands-on and resourceful, with the ability to take an idea from concept through to execution

• Highly organised, proactive and able to manage multiple priorities

• Comfortable working with data and using insights to improve marketing and recruitment activity

• Strong event management and coordination skills