Marketing & Advertising Executive

We are seeking a creative, proactive, and results-driven Marketing & Advertising Executive to join our team. The successful candidate will be responsible for planning and executing marketing campaigns, managing our social media presence, promoting our optical products and services, and supporting business growth through effective branding and marketing initiatives.

Key Responsibilities

• Plan, create, and schedule engaging content across social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Manage and maintain the company's social media accounts, including responding to comments and messages where appropriate.
• Develop and implement marketing strategies and promotional campaigns to increase brand awareness and customer engagement.
• Promote optical products, eyewear collections, lenses, and related services through both online and offline marketing activities.
• Design marketing materials such as posters, brochures, digital advertisements, and promotional content.
• Coordinate seasonal promotions, product launches, and in-store marketing events.
• Plan and manage advertising campaigns across digital platforms, including Meta Ads and Google Ads (preferred).
• Monitor campaign performance and prepare reports with recommendations for improvement.
• Work closely with management and suppliers on co-marketing initiatives and promotional activities.
• Ensure all marketing materials are aligned with the company's branding and marketing objectives.
• Keep up to date with market trends, competitor activities, and customer preferences within the optical industry.

Preferred Skills

• Content creation and copywriting.
• Digital advertising and campaign management.
• Marketing planning and execution.
• Graphic design and basic video editing.
• Data analysis and reporting.
• Time management and multitasking.
• Customer-focused and commercially aware.

Key Performance Indicators (KPIs)

• Growth in social media followers and engagement.
• Consistent posting according to the content calendar.
• Performance of marketing campaigns and advertisements.
• Increase in customer enquiries and store traffic generated through marketing activities.
• Sales contribution from promotional campaigns.
• Timely execution of marketing plans and promotional events.