Marketing Allocation Analyst

Job Title: Marketing Allocation Analyst
Location: BGC, Taguig (Onsite)
Work Schedule: Night Shift
Salary: PHP TBA

Job Description:
We are looking for a Marketing Allocation Analyst to support the execution and optimization of personalized loyalty offers through data-driven strategies. This role involves managing SQL-based campaigns, analyzing customer segments, and collaborating across teams to improve targeting and marketing performance.

Key Responsibilities:

• Run and adapt SQL code to deploy personalized offers across various digital platforms.

• Maintain and optimize data structures to ensure accurate and effective offer delivery.

• Use customer segmentation and insights to enhance the relevance of loyalty campaigns.

• Design and implement scalable metrics, including A/B testing frameworks, to evaluate and improve marketing strategies.

• Collaborate with cross-functional teams to ensure alignment in strategy, execution, and system integration.

Qualifications:

• Proficient in SQL with experience in marketing analytics or customer data platforms.

• Strong analytical skills and familiarity with A/B testing and performance measurement.

• Experience working with customer segmentation and digital marketing data.

• Ability to work collaboratively across departments.

• Willing to work onsite in BGC and on a night shift schedule.