Marketing & Communications Specialist - BYD Finland
BYD is a global tech-company with more than 120,000 engineers and world-leading expertise in battery technology, software and electrification. With more than 4.6 million electrified vehicles sold globally, we are shaping the future of mobility.
Now, we are accelerating our growth in Finland – and we are looking for a Marketing & Communications Specialist who wants to be part of building something from the ground up.
This is a role for someone who wants to work across the full marketing journey – from strategy and ideas to hands-on execution – and who thrives in a fast-paced environment where things need to happen.
We are in a growth and build-up phase. That requires ownership, energy and drive.
Your Mission
You will be a key member of the Finnish marketing organization, working closely with management, PR, dealers and external agencies to ensure that ideas are turned into visible, measurable activities.
The role is both strategic and operational. You will:
Contribute to shaping how campaigns and product launches are executed
Take ideas from brief → plan → production → launch
Be hands-on in the execution
Ensure that activities are delivered on time, to a high standard and with measurable impact
You won't sit on the sidelines of the business. You will be right in the middle of it.
Key Responsibilities
Campaign Strategy & Implementation
Contribute to the planning and execution of national marketing campaigns
Adapt global and European initiatives to the Finnish market
Ensure a clear and consistent connection from messaging to execution
Product Launches & Activations
Plan and execute local product launches and marketing activations
Coordinate marketing materials, event support and activation activities
Ensure a high-quality and consistent brand experience across all touchpoints
Dealer Activation & Commercial Alignment
Work closely with dealers to translate national campaigns into local activities and leads
Ensure that marketing activities contribute to commercial results
Follow up on performance and continuously optimize activities
Influencer & Content Execution
Plan and coordinate influencer and content collaborations
Manage logistics, production and follow-up
Ensure a consistent and professional BYD brand expression across all content
Project Management & Agency Coordination
Drive projects from initial idea through to final delivery
Coordinate agencies, suppliers and partners
Ensure budget control and efficient execution
AI & Optimization
Actively use AI tools in planning, content creation and production
Identify opportunities to improve efficiency and ways of working
Continuously explore new tools, formats and approaches to strengthen marketing performance
About You
To be successful in this role, you have:
Experience from the automotive industry – either with an OEM, automotive company or an agency working with automotive clients
Proven experience in operational campaign and product launch execution
A strong understanding of how marketing activities connect to commercial results
Strong project management and coordination skills
A high level of drive and the ability to thrive in a fast-paced environment
A hands-on mindset and the ability to take ownership from day one
You are not new to the industry. You should be able to step into the role and contribute from day one.
Why BYD?
This is an opportunity to join a global technology company experiencing strong growth and to combine strategy, creativity and hands-on execution in a rapidly developing market.
You will have:
A high degree of ownership and responsibility
A close connection to product launches, campaigns and commercial activities
The opportunity to influence how BYD is built and positioned in Finland
The opportunity to work in a dynamic, international and rapidly growing organization
For the right person, this is a role with a steep learning curve, significant responsibility and a real opportunity to make an impact.
Please submit your CV in English.