Marketing Analyst

Provide analytics support under the direction of the analytics lead for marketing and communications campaigns.

• Support the measurement of communications products and deliverables for impact and return on resource investment
• Gather datasets via tools used by industry or other government-directed sources such as Google Analytics, Sprout Social, Adobe Campaign, web content management systems (Sitcore, Drupal), and survey data tools, such as Touchpoints
• Support analysis of:
• Support development of data driven actionable recommendations for campaign improvements
• Review and provide data trends to be built into detailed reports and visualizations to communicate insights and findings to non-technical stakeholders and government clients
• Support Analytics Lead in conducting audience analysis and testing to recommend and refine targeted, focused communications strategies

Minimum Qualifications

• Bachelor's Degree in Business Administration, Marketing, or related field. Master's Degree preferred.
• 8-15 years of business development, sales, or a related field; preferably on government contracts. 1–2 years of relevant work experience required. Proven track record of achieving business development targets and driving revenue growth and familiarity with government contracts and procurement processes is desired but not required.

Other Job Specific Skills

• Strategic thinking and problem-solving abilities
• Ability to work and interact with all levels of staff
• Strong proficiency with business development tools.
• Broad and deep understanding of our company capabilities, competitors and market forces to support our strategies and business planning processes
• Must be willing to work the hours necessary to accomplish the tasks assigned which may occasionally include evenings or weekend support as needed
• Must be detail-oriented and can multi-task
• Strong oral and written communication skills
• Self-motivated and forward thinker
• Highly organized, team-oriented, enthusiastic, independent thinker, and collaborative
• Ability to conduct thorough market research and analysis
• Excellent presentation and proposal writing skills
• High level of professionalism and integrity
• Strong organizational and time management skills
• Strong problem-solving skills to help business partners and clients establish and execute their goals