Marketing Analyst

Berkshire Hathaway Direct Insurance Company (biBERK) is building a cloud-first, API-driven insurance platform that enables small business owners to buy commercial policies directly online. We are seeking an analytical and technically minded Marketing Analyst to join our team in Stamford, CT, to help scale our digital marketing analytics and performance reporting framework.

In this role, you will sit at the intersection of growth marketing, data science, and web applications. You will leverage modern AI coding environments (such as Claude, Copilot) alongside core digital tracking tools (Google Ads, GA4) and Python/R web application frameworks to build real-time interactive dashboards. Your efforts will directly inform marketing investment, optimize digital acquisition funnels, and track key operational metrics for senior leadership

This job is hybrid with mandatory in-office days at our Stamford, CT location on a weekly or monthly basis depending on location.

Job Responsibilities

• Production Dashboard Engineering: Design, deploy, and support interactive analytical applications and custom web tools using Python (Streamlit) or R (Shiny). Build reporting systems to track direct-to-business marketing metrics, including quote-to-bind ratios, channel attribution, conversion velocities, and other funnel metrics. Use AI to build and maintain these dashboards on an azure environment.
• AI-Accelerated Development: Serve as a functional champion for generative AI tools (Claude) within marketing operations. Utilize LLM workflows to accelerate code synthesis, automate data pipelines, and refactor analytical scripts to streamline dashboard delivery timelines.
• Cloud & Data Integration: Partner with internal technology teams within the Azure ecosystem to integrate marketing data streams, support data warehouse migrations, and ensure secure deployment of analytical web applications.
• Tracking Architecture & GA4 Optimization: Maintain and enhance digital analytics architecture across GA4 and Google Ads. Oversee custom dimension setups, event-driven tag management, and clean B2B lead attribution to ensure high data integrity across all digital channels.
• Growth Experimentation & Media Testing: Design, run, and evaluate rigor-based media testing frameworks to measure true marketing incrementality. Execute Conversion Lift studies, Geo-Testing / Match-Market models, and A/B experiments across digital channels.