Marketing Analyst
Description
Responsibilities:
- Build, maintain and improve attribution models, and support new attribution model releases.
- Develop and refine marketing mix models (MMM) to understand channel contribution and guide budget allocation.
- Design and analyze incrementality tests and experiments to measure the true impact of marketing activity.
- Deliver regular reporting and deep-dive analysis on channel, campaign and user performance across markets.
- Turn findings into clear, actionable recommendations for marketing stakeholders, linked to acquisition cost, client value and revenue.
- Define and document marketing metrics and KPIs so the team works from one source of truth.
- Improve the measurement inputs that feed our AI-driven budget recommendation and automation systems.
- Partner with MarTech, analytics engineering and, increasingly, Product Marketing and CRM teams on shared measurement needs.
Requirements:
- 3–5 years of experience in marketing analytics, growth analytics or a similar role.
- Experience in financial services, such as trading, brokerage, fintech or banking is a must.
- Hands-on experience with attribution modeling and/or marketing mix modeling.
- Strong SQL skills and experience working with large marketing datasets.
- Solid understanding of statistics and experimentation, including incrementality testing.
- Strong critical thinking: you structure ambiguous problems, challenge assumptions and connect analysis to business impact.
- Ability to explain complex findings clearly to non-technical stakeholders.
Nice to have:
- Python (or R) for analysis and modeling.
- Hands-on experience with Tableau (or a similar BI tool) and analytics platforms like Google Analytics 4.
- Experience using AI tools or LLMs for analysis or workflow automation, at work or in your own projects.
What you will get in return:
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
Skills
As published by lever · 7 questions · 1 written answer
Basics
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Other website, Which age group do you belong to?, How do you describe your race and/or ethnicity?, What is your gender?, Which of the following best describes your sexual orientation?, Do you identify with a religion or belief system?, If yes, which of the following best describes your religion or belief?, Do you consider yourself to have a disability or long-term health condition?, Do you require workplace accommodations?, Do you have primary caregiving responsibilities (children, elderly, or other dependants)?
Short answers (1)
- What are your salary expectations (monthly / gross) in a local currency?
Pick from a list (5)
- How did you hear about this opportunity? optional
- Were you familiar with Capital.com as an employer before seeing this role? optional
- How many years of experience do you have in a similar role?
- What is your notice period?
- Do you need currently, or will you in the future require a working visa sponsorship to work the job location?
Written answers (1)
- If the role is available in few locations please confirm which country do you apply to work from?