Marketing Analyst (CRM) / Marketing Campaign Analyst

Overview

Marketing Analyst (CRM)/Marketing Campaign Analyst to join our dynamic marketing team. This is a full-time onsite position based in Mandaluyong City, Metro Manila, operating on a night shift schedule.

Responsibilities

Key responsibilities

• Analyze customer relationship management (CRM) data and marketing campaign performance metrics to identify trends, insights, and optimization opportunities

• Monitor and evaluate the effectiveness of direct marketing campaigns across multiple channels, including email, social media, and digital platforms

• Prepare detailed reports and dashboards presenting campaign performance, ROI, and actionable recommendations for senior marketing stakeholders

• Conduct A/B testing and statistical analysis on marketing materials, messaging, and targeting strategies to improve campaign outcomes

• Collaborate with marketing teams to develop and refine customer segmentation strategies and targeted campaign initiatives

• Maintain and update CRM databases, ensuring data accuracy, integrity, and compliance with data protection regulations

• Support the creation and execution of marketing campaigns, including audience identification, list management, and campaign tracking

• Identify and implement process improvements to enhance marketing efficiency and campaign delivery timelines

• Provide insights and recommendations based on customer behavior analysis to inform marketing strategy and customer engagement initiatives

Qualifications

What we're looking for

• Proven experience in marketing analysis, CRM management, or direct marketing roles, preferably within a BPO, digital marketing, or customer-focused environment

• Strong analytical and problem-solving skills with proficiency in data analysis tools and platforms (Excel, Google Analytics, Tableau, or similar)

• Solid understanding of CRM systems, marketing automation platforms, and customer segmentation methodologies

• Experience with campaign performance analysis, metrics tracking, and KPI development

• Excellent knowledge of direct marketing channels, including email marketing, digital advertising, and customer acquisition strategies

• Strong attention to detail with the ability to manage multiple projects and data sets simultaneously

• Excellent written and verbal communication skills with the ability to present findings clearly to both technical and non-technical audiences

• Proficiency in Microsoft Office Suite and data visualization tools