Marketing Analyst

The purpose of the Customer and Market Analyst is to help elevate data’s role within our marketing and sales organizations. They will be responsible for gathering and reporting on market data, performing competitive research, identifying industry trends, and performing research for new product development. The role is accountable for communicating insights to business leaders throughout the organization. This role will serve as an all-around athlete combining a high level of business acumen, analytical ability and technical skills.

Making an Impact
• Aggregate and analyze market forecast data and assess implications for product and service strategies.
• Develop business cases to enter new markets, offer new products in defined markets and support strategic initiatives pertaining to business development.
• Deliver on ad-hoc market analysis requests from regional leaders and finance to help develop tailored strategies
• Use data mining and other analytical techniques to gain insight into customers to improve the effectiveness of communications and products.
• Identify and explore relevant third-party data sources to enhance customer profiles, build our market understanding, and support marketing analysts with new data sets.
• Improve the presentation and communication of marketing analytics across the organization.
• Define requirements for report templates.
• Work with cross-functional teams (e.g., marketing, IT, sales and CRM).
• Ensure timely delivery of reporting and insights and build user-friendly answers to basic marketing questions (e.g., executive dashboards, market-level dashboards, etc.).

Sharing Expertise
• Work with business leaders to help support business plan development with market level and industry level insights
• Present market findings through data visualization. Be able to present technical information and findings to a non-technical audience.

Gaining Exposure
• Must maintain strong relationships with marketing leaders to understand needs of marketing department
• Must be comfortable listening to the field (sales and recruiting) to understand pain points and translate those into problems that should be tackled

Your Typical Day
• Receive requests from field and business leaders for market or industry level insights
• Gather required data and summarize finding in simple and concise presentation
• Support new product development by identifying needed insights for proper stage gate decision making and go to market strategy development (e.g. Total addressable market, product competition, industry growth)
• Perform competitive analysis
• Summarize insights to inform marketing and sales plans
• Uncover market opportunities and communicate findings to marketing leaders
• Perform regular cadence of reporting required for NALT
Other accountabilities as assigned