Marketing Analyst

Key Responsibilities

• Track and analyze marketing performance across all company brands and locations.
• Develop and maintain weekly, monthly, and quarterly marketing reports and dashboards.
• Monitor key performance indicators (KPIs), including:
  • Lead volume
  • Cost per lead
  • Lead source
  • Conversion rates
  • Revenue generated
  • Customer acquisition cost
  • Return on ad spend (ROAS)
  • Marketing spend
  • Website traffic
  • Search performance
  • Google Business Profile performance
  • Review growth and reputation metrics
• Compare marketing performance by brand, location, campaign, channel, and time period.
• Identify trends, anomalies, and areas of underperformance.
• Provide recommendations based on data and performance trends.
• Track marketing budgets and spending across brands and vendors.
• Maintain organized records of marketing expenditures and performance.
• Compare actual spending against approved budgets.