Marketing Analyst
About the Company
SoloBand Games is an independent mobile game studio based in Cyprus. Our project is World Tour Merge - a merge-2 casual puzzle game with IAP-driven monetization, now expanding into hybrid. Our core audience is primarily women aged 30+ in Tier-1 countries.
IOS
Google Play
About the Role
We are looking for a Marketing Analyst who will work side by side with the CMO and own the bridge between data infrastructure → business model → UA decisions. This isn't a role about ad-hoc requests, it's about turning our data into an actionable business system and keeping it evolving. Your domain is marketing analytics: turning BigQuery data marts into UA budget and payback decisions. You'll collaborate closely with the product analyst and finance manager, but marketing is where you lead.
What is already in place
BigQuery: main DWH
Airflow on Cloud Composer: DAGs for API ingestion and dbt runners (schedules, retries, alerts)
Tableau: primary BI platform (Predict, Funnel, Progress Dashboard, Marketing Dashboard)
Git (GitHub) + GitHub Actions for deploying DAGs to Composer
2 versions of predictive LTV models in prod
What you’ll be doing:
Running cohort research
Building payer segmentation - revenue tiering, payer retention, repeat-purchase patterns etc.
Analyzing the level funnel across marketing cuts
Maintaining and evolving our predictive LTV model
Building and updating ROAS curves and payback windows
Co-owning the business plan with the CMO: revenue, budget, and payback forecasts that drive UA spend decisions
Building and maintaining Tableau dashboards
Automating optimization documents for ad channels
Working directly with the CMO on prioritization and hypotheses, presenting models to the Leadership Team, and supporting the UA team on budget and growth decisions
Analyzing channel cannibalization attribution-chain contribution matrix, impact of paid networks on organic
Working directly with the CMO on prioritization and hypotheses, presenting models to the Leadership Team, and supporting the UA team on budget and growth decisions
Analyzing channel cannibalization attribution-chain contribution matrix, impact of paid networks on organic
What we’re looking for:
3+ years in marketing/product analytics, ideally in gamedev or mobile-tech
Strong SQL window functions, CTEs, query optimization on large tables (BigQuery a plus)
Hands-on dbt experience (models, tests, snapshots, macros), or strong SQL and an Analytics Engineering mindset, open to discussion
Experience with Airflow or another orchestrator (Dagster, Prefect), you understand DAGs, schedules, retries
Tableau or another BI tool (Looker, Power BI, Metabase), building dashboards end-to-end
Git and a basic understanding of CI/CD
Mobile attribution fundamentals - Adjust/AppsFlyer, last-touch vs probabilistic, reattribution
Cohort analysis - cohort formation, retention and revenue curves
IAP monetization - revenue structure, store fees, VAT, gross vs net, refunds
Financial modeling - building revenue and payback forecasts, working with scenarios
Nice to have:
Python (pandas, numpy, scikit-learn) for predictive models;
Experience with predictive LTV models (cohort-based, ML-based);
Understanding of IAA monetization and hybrid models;
Experience with casual / puzzle / merge games
What We Offer:
B2B cooperation (currently hiring outside of Russia, Belarus, and Ukraine)
Competitive compensation aligned with your experience and the value you bring
20 days of paid vacation + 5 paid sick days per year
A small, senior team where your work is visible and your voice actually matters
Flat structure, zero bureaucracy