Marketing Analyst

JOB RESPONSIBILITIES:

• Develop, maintain, and optimize interactive dashboards and reports using Power BI for various departments (e.g., Marketing, Sales, HR, Ops).

• Perform data modeling, cleaning, and transformation from multiple sources (Google Sheets, Excel, SQL databases, etc.).

• Use Python (Pandas, NumPy, etc.) to automate workflows, data analysis, and forecasting models.

• Provide deep-dive data analysis and trends to support business decisions, campaigns, or operational improvements.

• Collaborate closely with key stakeholders to define metrics, KPIs, and reporting standards across departments.

• Ensure data quality, governance, and consistency across platforms.

• Identify performance gaps, patterns, and optimization opportunities based on internal data.

• Support the company’s transition into data-centric operations, including training or enabling other team members when needed.

JOB REQUIREMENTS:

• Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field.

• Minimum 3–5 years of experience in a data analyst or similar role.

• Proficient in Power BI and/or Python for analysis and reporting.

• Strong understanding of data querying (SQL) and relational databases.

• Experience in building and managing KPI dashboards.

• Excellent communication skills — able to explain insights to non-technical users.

• Highly detail-oriented, analytical, and business-driven mindset.