Marketing Analyst
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*This position is contingent upon contract award*
Job purpose
The Marketing Analyst/Outreach Coordinator develops and executes CDET outreach, marketing, social-media, and strategic-communication efforts and advises leadership and regional campuses on consistent, audience-focused messaging.
Duties and responsibilities
- Support the planning of and coordinate all outreach and communication efforts to inform, educate, and foster key audience awareness of CDET products and programs.
- Provide information about CDET programs, distance learning development capabilities, and MarineNet system training management capabilities to leadership, program managers, and Program of Instruction (POI)/curriculum developers at USMC formal schools, TECOM and EDCOM branches and divisions, and Headquarters Marine Corps (HQMC) branches and divisions.
- Support the maintenance of a robust and aggressive customer outreach and marketing campaign to improve the use of distance learning throughout the Marine Corps and develop a Strategic Communications plan for use by all the regional Campuses.
- Provide outreach expertise to assist the seven CDET RDs in the development and execution of their region-specific Outreach Programs.
- Advise CDET Director, Deputy Director, and other senior staff on all matters pertaining to public opinion, media environment, and customer communication regarding CDET and its programs.
- Maintain CDET social media sites and post information weekly to create customer engagement.
- Serve as CDET's primary coordinator, advisor, and writer for key industry publications and correspondence to ensure style, manner, content, and voice are consistent and reflect the CDET's communication message.
- Provide outreach content expertise to all CDET departments, including the CDET website, to ensure style, manner, content, and voice are consistent and reflect CDET mission and messages.
- Estimate, track, and report Document Automated Production Service (DAPS) printing expenditures.
- Work closely with the RDs and their designated personnel to assist them in communicating with their prospective audiences via social media platforms, etc.