Marketing Analytics Analyst

- Analyze customer journeys and conversion paths - Analyze spend CAC conversion rate retention and LTV trends - Build marketing measurement function - Build reusable datasets and maintain reporting consistency - Create dashboards and reports for technical and non technical stakeholders - Document analytical processes and measurement methodologies - Implement and validate marketing tracking - Improve measurement frameworks for paid media - Investigate discrepancies between internal reports and ad platforms - Maintain marketing data models - Monitor marketing efficiency and performance - Produce paid marketing reporting - Support attribution reporting across channels - Translate analytics into business recommendations - Validate events across Segment GA4 and advertising pixels - Validate marketing data in BigQuery and advertising platforms - Write SQL to investigate marketing performance and customer behavior Perks/Benefits: - Hybrid work setup - Monthly wellness allowance - Paid holiday - Parental leave - Private health insurance - Professional development leave - Work from anywhere 3 weeks per year