Marketing Analytics Expert

Role Overview

This role focuses on analytics and reporting. The person will build dashboards, manage recurring reports, ensure data accuracy, and turn data into actionable insights. Strong collaboration with Marketing, IT, and BI teams is key.


Key Responsibilities

• Develop and maintain custom dashboards and recurring reports (daily, weekly, monthly)

• Monitor trends, anomalies, and KPIs across digital platforms

• Analyze data and provide insights and recommendations to improve performance and processes

• Manage data collection, reporting initiatives, and delivery timelines

• Ensure data integrity, accuracy, and consistency across analytics and tracking tools

• Work closely with Marketing, IT, Business Intelligence, and other stakeholders to define data requirements

• Centralize and standardize digital tracking and analytics processes

• Stay updated on analytics trends, tools, and best practices through research and networking