Marketing Analytics Manager
Who We Are
Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships. We provide vehicle financing, leasing, subscription, and insurance solutions to over 3 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.
We Take Care of Our People
Along with competitive pay, as an employee of HCA, you are eligible for\:
· Medical, dental, and vision plans with no-cost and low-cost options
· Annual employer HSA contribution
· 401(k) matching and immediate vesting
· Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level\:
o Manager / Sr. Manager\: $600
· 100% employer-paid life and disability insurance
· No-cost health and wellbeing programs, including a gym benefit
· Six weeks of paid parental leave
· Paid Volunteer Time Off, plus a company donation to a charity of your choice
What You Will Do
Join a high-impact marketing team where you'll turn data into actionable insights that improve marketing performance, customer engagement, and business growth.
· Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud.
· Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities that improve acquisition, retention, renewal, cross-sell, and customer lifetime value.
· Apply advanced analytics techniques, including segmentation, cohort analysis, propensity modeling, and experimentation, to support personalization and optimization strategies.
· Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive business decisions and enhance customer experiences.
· Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.
· Serve as a trusted advisor to leadership by delivering insights that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance.