Marketing Analytics Manager
Job Description Summary:
Summary:As Marketing Analytics Manager, you lead the team managing analytics tools and solutions across the company. You ensure data-driven decisions by overseeing tool development, maintenance, and training. Combining technical expertise with business insight, you deliver clear reports and actionable insights that support strategic marketing goals
Job Description:
Essential Functions and Responsibilities:
- Recruit, onboard, schedule, coach, evaluate, and manage department staff to support high performance, engagement, and alignment with company standards and service excellence
- Drive the execution of strategic initiatives by translating organizational goals into actionable plans, ensuring team alignment, accountability, and timely delivery under the guidance of division leadership
- Establish and uphold service standards within assigned department(s), ensuring consistent delivery that meets or exceeds guest expectations and operational goals
- Oversee the development and delivery of regular reports, ad-hoc analyses, and data presentations that inform corporate marketing and property executives’ decision-making
- Manage project timelines and milestones for marketing analytics improvements, ensuring alignment with strategic revenue growth targets
- Develop and implement methodologies to transform customer transaction data into actionable insights for properties and corporate marketing teams
- Collaborate with business owners and stakeholders at the strategic level to contribute to marketing analytics solution discussions and implementations
- Oversee payroll and related administrative duties to ensure accuracy, timeliness, and compliance with company policies and regulatory requirements
- Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, if they apply to the position
- Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards
- Perform other duties as assigned
Qualifications
- 1-3 years of marketing analytics experience; includes leadership or progressive responsibility in project management
- Proven track record of effective decision-making under pressure and in dynamic environments
- Strong interpersonal and communication skills to influence, coach, and resolve conflict across all levels of the organization
- Ability to adapt leadership style to support changing business needs and team dynamics
- Commitment to fostering an inclusive, respectful, and high-performing workplace culture
- Proactive problem-solving mindset with a focus on accountability and continuous improvement
- Skilled in prioritizing and managing multiple responsibilities to meet deadlines and drive results
- Ability to access and input information using a moderately complex computer system
- Skilled in Microsoft Office Suite, including Outlook, Excel, and Word; familiarity with collaboration tools like Microsoft Teams
- Familiarity with SAS Visual Analytics / VIYA, Tableau, SQL, LMS, and other statistical programs
Requirements
- At least 21 years of age
- High School Diploma or Equivalent required; Degree/certification preferred/required
- Ability to effectively communicate in English, both written and verbal
- Obtain and maintain all work cards as required by the company
- Verify right to work in the United States
Work Cards
- Nevada Gaming Registration
Physical Requirements
- Occasionally push/pull up to 25lbs
- Occasionally lift and/or carry up to 25lbs at floor, knee, waist, and chest levels
- Occasionally squat, kneel, reach, bend, twist
- Frequently sit and work at a desk or computer
- Occasionally standing and walking
- Ability to communicate using in-person speech, radios, and telephone
- Ability to hear, understand, and distinguish speech and/or other sound in person
- Ability to distinguish between shades of color
- Ability to use tools or equipment requiring a high degree of dexterity
Work Environment Potential Conditions
- Indoor
- Slippery surfaces
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.
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The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.