Marketing Analytics & SEO Manager
- Analyze campaign performance across digital and lifecycle channels
- Analyze customer behavior and transactions
- Automate marketing workflows and enable team adoption
- Build audience segmentation strategies
- Build dashboards and reporting frameworks
- Collaborate with IT Data Communications and Compliance for search alignment
- Deploy generative AI workflows for landing pages and FAQs
- Execute A/B testing and experimentation
- Integrate data across CRM digital banking and loan origination systems
- Maintain SEO strategy including technical SEO metadata and site architecture
- Manage marketing technology platforms
- Measure organic rankings zero click visibility and AI citations
- Optimize banking funnels for deposits and mortgages
- Recommend campaign optimizations
- Run LLM driven testing for copy and prompt variants
- Support lifecycle marketing acquisition onboarding retention cross sell
- Track KPIs and conversion metrics
Perks/Benefits:
- 401k plan
- Dental insurance
- Health insurance
- Paid Holidays
- Paid leave
- Paid vacation
- Vision insurance