Marketing Analytics & SEO Manager

- Analyze campaign performance across digital and lifecycle channels - Analyze customer behavior and transactions - Automate marketing workflows and enable team adoption - Build audience segmentation strategies - Build dashboards and reporting frameworks - Collaborate with IT Data Communications and Compliance for search alignment - Deploy generative AI workflows for landing pages and FAQs - Execute A/B testing and experimentation - Integrate data across CRM digital banking and loan origination systems - Maintain SEO strategy including technical SEO metadata and site architecture - Manage marketing technology platforms - Measure organic rankings zero click visibility and AI citations - Optimize banking funnels for deposits and mortgages - Recommend campaign optimizations - Run LLM driven testing for copy and prompt variants - Support lifecycle marketing acquisition onboarding retention cross sell - Track KPIs and conversion metrics Perks/Benefits: - 401k plan - Dental insurance - Health insurance - Paid Holidays - Paid leave - Paid vacation - Vision insurance