Marketing and Brand Service Line Lead

CXAL is seeking a strategic, execution-oriented leader to oversee, mature, and scale the company’s Marketing & Brand service line capability in support of defense and federal clients. This role requires an individual contributor who provides strong leadership, executive presence, structured communication, systems thinking, and demonstrable real-world experience in successful go-to-market strategies and execution.

This role will assess current capabilities, evaluating existing service offerings, identifying gaps, and translating findings into actionable growth plans. The right candidate will have the ability to collaborate and integrate effectively across Service Lines, Account Portfolio Managers, Project Managers, analysts, and senior advisors.

This role is responsible for overseeing and executing market/audience research, strategy, messaging, design, marketing operations, and delivery of customer-related marketing, branding, and campaign-related initiatives, while simultaneously operationalizing and maturing the Marketing & Brand Service Line through clear frameworks, reusable assets, modern performance measurement practices, and scalable delivery models. The ideal candidate is a strong consultant, hands-on problem solver, and client advisor who can effectively operate in ambiguity, guide executive-level conversations, and translate complex client challenges into structured, actionable solutions that reach and engage customers and markets.