Marketing and Business Development Officer
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Description
Marketing and Business Development Associate
Summary
WAFFI Television is seeking a dynamic Marketing and Business Development Associate to drive brand visibility and revenue growth through integrated promotional strategies and strategic partnership development. This pivotal role combines the creative execution of comprehensive marketing campaigns with the analytical pursuit of new business opportunities, ensuring the station expands its audience reach while securing essential market positioning. The successful candidate will serve as a bridge between creative promotion and commercial strategy, fostering deep audience connections and cultivating high-value relationships that propel the organization forward.
Responsibilities
- Collaborate on the design and implementation of integrated marketing campaigns that align with business growth objectives.
- Drive viewership awareness for television programming while simultaneously identifying and pursuing new revenue streams.
- Facilitate social media engagement and community initiatives that support both brand identity and client acquisition goals.
- Develop compelling promotional copy and business proposals to attract potential partners and advertisers.
- Conduct market research and competitive analysis to inform both marketing tactics and strategic business planning.
- Engage with prospective clients and partners to negotiate sponsorship deals and advertising inventory.
- Track campaign metrics and business performance indicators to optimize overall organizational growth.
- Coordinate logistics for promotional events and manage the inventory of marketing and business assets.
- Maintain precise records of all client interactions and stakeholder communications.
- Support the formulation of strategic plans to accelerate station expansion and market penetration.
Requirements
Requirements:
- Demonstrated ability to support the planning and execution of marketing initiatives alongside business development efforts.
- Strong communication skills with a proven focus on relationship management and negotiation.
- Experience or aptitude in promoting media content and securing commercial partnerships.
- Proficiency in social media management, audience engagement tactics, and digital analytics.
- Capability to develop creative promotional content and professional business proposals.
- Skills in conducting market research, competitor analysis, and performance monitoring.
- Competence in organizing events, managing promotional assets, and maintaining accurate business records.
- Analytical mindset for interpreting campaign data and identifying new growth opportunities.
- Strong organizational skills for balancing diverse marketing and business support duties.
- Adaptability to perform varied tasks ranging from creative development to strategic planning.