Marketing and Business Development Specialist

Why This Role Exists

Frontier Psychiatry is expanding rapidly—and marketing is a core driver of that growth.

We are building a scalable engine for patient acquisition, referral engagement, and brand awareness across rural communities in Montana, Idaho, Alaska, and Nevada.

This role exists to turn momentum into a repeatable growth system.

You won’t be starting from zero. Frontier has:

• Published outcomes in JAMA Network Open showing 38% lower hospitalization rates and 18% fewer ER visits
• An employee eNPS of 53, well above industry benchmark
• A strong and growing brand presence

You’ll work closely with leadership to build the infrastructure that connects content, campaigns, and channels → to real patient growth.

What You’ll Do

CRM & Lifecycle Marketing

• Manage and optimize HubSpot CRM, including segmentation, workflows, and lead tracking
• Build and maintain marketing automation that supports patient and referral journeys
• Monitor performance and continuously improve conversion across the funnel

Campaign Execution & Patient Acquisition

• Plan & execute marketing campaigns from strategy through performance analysis
• Support patient acquisition by scaling lead generation and self-referral channels
• Optimize provider profiles across platforms (e.g., Psychology Today, ZocDoc, Google Business Profile)
• Coordinate and track direct mail and email campaigns

Content & Social Media

• Manage Frontier’s presence across LinkedIn, Facebook, Instagram, and YouTube
• Plan, create, schedule, and analyze content performance
• Support development and execution of a YouTube content strategy
• Write and publish blogs, website content, and digital materials that are clear and accessible

Design & Brand Execution

• Create marketing collateral including one-pagers, presentations, and digital assets
• Ensure brand consistency across channels and materials
• Use tools like Canva, Figma, or Adobe Creative Suite to produce clean, professional work

BD Outreach, Events & Coordination

• Business development outreach and meetings in Montana as needed
• Conference planning and logistics
• Support event execution, including materials and follow-up
• Collaborate with internal teams and external vendors to align messaging and execution of webinars and video content

Performance Tracking & Strategy

• Track and report on marketing performance metrics
• Identify trends, insights, and opportunities for improvement
• Contribute to marketing strategy as Frontier expands into new markets
  
  
  

What Success Looks Like

• Consistent execution of high-quality marketing campaigns
• Measurable growth in patient acquisition and engagement
• Strong CRM infrastructure and marketing automation
• Increased visibility and performance across digital channels
• Clear reporting and insights that inform growth strategy
• Cross collaboration and strong communication with various departments

Qualifications

• 2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission-driven organization
• Experience managing HubSpot or a comparable CRM platform
• Strong writing and editing skills with the ability to simplify complex topics
• Experience managing brand social media accounts
• Competence in basic graphic design for marketing materials
• Familiarity with SEO and content marketing best practices
• Comfort working in a fast-moving, ambiguous environment
• Excellent time management skills with the ability to prioritize numerous tasks through completion
• Ability to collaborate with all team members and strong communication skills

What We Offer

We believe expanding access to mental health care requires investing in the people who build those connections.

• Hybrid role with 2-3 days in the office/week
• 120 hours of paid vacation
• 40 hours of sick time
• Your birthday off with pay
• 9.5 paid holidays
• 401(k) with company match
• 100% employer-paid employee-only premiums for medical, dental, vision, and accidental insurance
• HSA plan option
• Stock options
• Company-provided equipment

Our Commitment

Frontier Psychiatry is committed to building a diverse, inclusive, and ethical team. We value those who practice with integrity, compassion, and respect—for patients, community partners and for themselves.