Marketing and Client Outreach Specialist

Job title: Marketing and Client Outreach Specialist

Type of employment: Part-time

Shift Schedule: 10:00 AM - 2:00 PM EST

High-level summary

Support the growth and visibility of the ABA program through referral outreach, coordinator relationship management, marketing collateral, website management, and digital content.

This role combines relationship-building with hands-on marketing execution, requiring someone who can communicate professionally with referral coordinators while also creating polished materials that clearly present the program.

The ideal candidate is creative, organized, proactive, comfortable with Canva and WordPress, and knowledgeable in using AI tools to improve marketing and outreach efficiency.

About the Company:

The company provides healthcare-related services supporting ABA programs and requires accurate provider documentation, organized operational processes, and reliable administrative support.

The organization relies on structured credentialing, enrollment, compliance, and referral processes to support the successful delivery and growth of ABA services.

This role will help maintain the administrative infrastructure required to keep providers credentialed, requirements tracked, and referral relationships organized.

Company core values:

• Accuracy and compliance — committed to maintaining complete, accurate, and up-to-date provider and program documentation.
• Confidentiality — protects sensitive healthcare, provider, and organizational information with professionalism and discretion.
• Accountability — takes ownership of applications, deadlines, follow-ups, and outstanding requirements.
• Organization and consistency — values structured processes, accurate tracking, and reliable execution.
• Proactive collaboration — communicates regularly with internal staff, providers, payers, and referral sources to keep processes moving.

Objective of this role:

• Build awareness and interest in the ABA program among coordinators and referral sources.
• Develop and maintain professional referral packages, presentations, graphics, and other marketing collateral.
• Build, manage, and strengthen relationships with coordinators and referral partners.
• Maintain and improve the company website and digital presence.
• Use AI tools to improve content creation, marketing execution, research, and outreach efficiency.

Responsibilities

Marketing Collateral & Content Creation

• Create and maintain professional referral packages for the ABA program.
• Design flyers, brochures, presentations, graphics, and other marketing collateral.
• Create PowerPoint presentations that effectively communicate the program and its services.
• Use Canva and other design tools to produce polished, professional materials.
• Adapt marketing materials for different referral audiences and outreach opportunities.

Website Management

• Maintain and update the company website as needed.
• Manage website content, graphics, pages, and basic updates.
• Ensure website information is current, accurate, and professionally presented.
• Identify opportunities to improve the website's presentation and effectiveness as a marketing tool.

Digital Outreach & Marketing

• Support outreach campaigns through email and other digital channels.
• Help maintain consistent messaging across the website, referral materials, presentations, and outreach communications.
• Organize and maintain marketing assets and outreach materials.
• Support initiatives designed to increase awareness and referrals for the ABA program.

AI-Assisted Marketing

• Use AI tools such as ChatGPT and other AI platforms to assist with content creation, research, presentations, outreach messaging, and marketing ideas.
• Identify opportunities to use AI to improve marketing productivity and efficiency.
• Use AI to develop and refine messaging while ensuring final materials remain accurate, professional, and aligned with the program.

Referral & Coordinator Relationship Management

• Build and maintain relationships with service coordinators and other referral sources.
• Conduct consistent outreach and follow-up with coordinators.
• Manage coordinator contacts and maintain organized records of communication and opportunities.
• Communicate the ABA program's services, capabilities, and value clearly and professionally.
• Identify opportunities to strengthen referral relationships and increase program awareness.

Required skills and qualifications:

• Experience in marketing, outreach, relationship management, or a related field.
• Strong written and verbal English communication skills.
• Strong relationship-building and follow-up skills.
• Experience creating marketing collateral and professional presentations.
• Proficiency with Canva or similar graphic design tools.
• Experience with website management, particularly WordPress.
• Comfortable working with GoDaddy and website/domain management.
• Knowledge and practical experience using AI tools, including ChatGPT or similar platforms.
• Strong organizational and time management skills.
• Ability to manage multiple outreach, marketing, and website-related tasks.
• Strong attention to detail and professional presentation standards.
• Ability to work independently and proactively manage responsibilities.

Preferred skills and qualifications:

• Experience in ABA, behavioral health, healthcare, or related services.
• Existing experience working with service coordinators, case managers, healthcare providers, or referral networks.
• Experience developing referral packages for healthcare or community-based programs.
• Strong PowerPoint presentation and visual storytelling skills.
• Experience with email marketing, CRM systems, or outreach tracking tools.
• Experience managing social media content and digital marketing campaigns.
• Experience using AI for graphic creation, copywriting, research, presentations, and marketing automation.
• Familiarity with healthcare or ABA referral processes and terminology.