Marketing and Communications Coordinator

The Marketing & Communications Coordinator is responsible for coordinating and executing marketing and communications initiatives for the Career & Life Design Center while supporting select division-wide marketing and communication initiatives within Academic Affairs. The position develops engaging content and coordinates integrated communication campaigns that promote career education, experiential learning, employer and alumni engagement, student success, and other strategic priorities across digital and print platforms.

The coordinator manages the Center's website, social media channels, digital communications, and promotional materials while ensuring consistent messaging and alignment with the College's brand standards. Working collaboratively with faculty, staff, students, alumni, employers, and campus partners, the position supports the planning, promotion, and visibility of Career & Life Design programs, services, events, and resources, while contributing to broader Academic Affairs communication efforts.

• Coordinate and execute marketing and communication initiatives that support the Career & Life Design Center's mission, programs, services, and strategic priorities while supporting select division-wide marketing and communication initiatives within Academic Affairs.
• Develop, write, edit, and publish engaging content across multiple communication channels, including websites, email communications, newsletters, social media, digital signage, print publications, and other marketing platforms.
• Manage and maintain the Career & Life Design website and social media platforms, ensuring content remains current, accessible, engaging, and aligned with institutional branding standards while utilizing analytics to evaluate engagement and recommend improvements.
• Design and produce marketing and promotional materials, including graphics, presentations, photography, video content, digital assets, and other communication resources that effectively promote Career & Life Design programs, services, events, and initiatives.
• Coordinate integrated marketing and promotional campaigns for workshops, career fairs, networking events, employer engagement, alumni programming, experiential learning opportunities, and other departmental initiatives.
• Develop and share compelling stories that highlight student success, career outcomes, employer partnerships, alumni engagement, faculty collaborations, and experiential learning opportunities to strengthen visibility and engagement.
• Collaborate with faculty, staff, students, alumni, employers, the Office of Communications and Marketing, and other campus partners to coordinate communications, promote initiatives, and ensure consistent messaging across platforms.
• Coordinate communication projects and marketing operations, including communication timelines, content calendars, digital asset management, and oversight of student employees or interns supporting marketing and communications initiatives.
• Stay informed of emerging trends and best practices in higher education marketing, digital communications, social media, and audience engagement, and perform other related duties as assigned.
  

• Bachelor's Degree
• 1-3 years of experience
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational, project management, and time management skills, with the ability to manage multiple priorities and meet deadlines.
• Demonstrated attention to detail and ability to manage complex projects with accuracy and professionalism.
• Proficiency with Microsoft Office Suite and experience using digital communication, social media, website content management (CMS), and graphic design platforms (e.g., Canva, Adobe Creative Suite, or similar tools).
• Experience in marketing, communications, public relations, or constituent engagement, preferably within higher education.
• Experience creating content for digital and print communications, including social media, websites, email marketing, photography, or video.
• Ability to collaborate effectively with diverse stakeholders, including students, faculty, staff, alumni, employers, and external partners.
• Ability to occasionally support evening and weekend programs and events as departmental needs require.