Marketing and Communications Manager

Job Summary

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The Marketing & Communications Manager leads local outreach, patient engagement and public relations for MMHC. This position develops and manages the organization's marketing plan and efforts to promote its mission, providers and grow its services. Acting as the primary storyteller, brand champion and media liaison, this position is key to building trust and strong ties with the community, local businesses and staff at MMHC.

Essential Job Functions

Job functions are those tasks, duties and responsibilities that comprise the means of accomplishing the job's purpose and objectives. Job functions are critical or fundamental to the performance of the job. They are the major functions for which the person in the job is held accountable.

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Supervisory Responsibilities:

• Manages the Marketing & Foundation Coordinator and Employee Community Committee.

Strategic Marketing & Brand Management:

• Develop & implement a comprehensive marketing strategy and plan to promote the organization's mission, programs and services.
• Design and execute data-driven marketing campaigns to promote specific service lines.
• Maintain visual and print brand consistency across all departments, signage promotional materials and internal documents. Ensure consistency and alignment with MMHC's values and mission.
• Analyze local healthcare demographic and patient migration patterns and work with leadership teams to identify opportunities for service growth.
• Monitor and analyze marketing performance metrics, adjusting strategies as needed to achieve goals.

Public Relations & Communication:

• Serves as a liaison/spokesperson with local newspapers, radio stations and press. Draft and distribute appropriate press release materials.
• Collaborate with leadership team to draft timely and accurate messaging both internally and externally as directed.
• Create compelling messaging and content across various channels, including digital media, print materials and events.
• Collaborate with internal teams and external partners to execute marketing campaigns and initiatives.
• Coordinates community events, supports facility activities, and tours as appropriate.
• Participates in appropriate professional and community committees.

Content Creation & Digital Media:

• Oversee content calendar, growth and community engagement across Facebook, LinkedIn, Instagram and local digital platforms.
• Manages website updates, search engine optimizations and user experience metrics to keep patient portals and information accessible.
• Writes, edits and produces compelling internal and external communications, reports, patient testimonials, videos and educational brochures.

Note: This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position may be directed to perform job-related tasks other than those specifically presented in this job description.