Marketing and Communications Manager

Status: Non-exempt, Part-time, 20+ hrs/week
Salary: $30.00 - $34.00 per hour
Reports to: Chief Philanthropy Officer

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About YWCA Central Carolinas

YWCA Central Carolinas is on a mission to eliminate racism, empower women and promote peace, justice, freedom and dignity for all. We tackle the root causes of inequity by uniquely integrating housing, education, racial justice and wellness.

Our transitional housing programs serve up to sixty-six women and ten families facing homelessness each day by providing safe, affordable transitional housing and comprehensive case management services on our Park Road campus. In our five Youth Learning Centers in two counties, YWCA operates affordable, accessible literacy-based programs for K-5 grade students, after school and all day during the summer. In our racial justice and advocacy work, we host forums and events to educate and mobilize our community to combat systems of oppression. Finally, YWCA’s co-ed fitness center empowers individuals in their wellness journey and connects them to our mission. YWCA Central Carolinas has served the Charlotte region since 1902, evolving to meet the changing needs of our community.

Position Objectives

The Marketing and Communications Manager (MCM) serves as YWCA Central Carolinas’ internal lead for marketing and communications, ensuring that the organization’s mission, programs and impact are communicated clearly, consistently and compellingly to the broader community. As a member of YWCA’s philanthropy team, the MCM approaches communications through a philanthropic lens, working closely with the team to connect the community with YWCA’s mission and programs and advance fundraising and engagement goals. This position also oversees marketing and communications for YWCA’s fitness center, working closely with the fitness team to support membership growth, engagement and the overall visibility of the fitness center. In addition, the MCM manages YWCA’s relationship with its outsourced marketing and communications partner, providing organizational direction, coordinating priorities, reviewing deliverables and ensuring that communications efforts align with YWCA’s strategic goals, brand and voice.

Work Hours: This is a hybrid position with flexible hours. The role will include some in-person meetings during regular working hours as well as occasional evening and infrequent weekend hours to capture photos and videos during YWCA events/programs.

Leads Marketing & Communications

• Manages YWCA’s organizational marketing and communications calendar, coordinating priorities across programs, philanthropy, fitness and organizational initiatives.
• Develops communications plans and timelines for key organizational moments, including events, fundraising initiatives and fitness membership campaigns.
• Partners with the outsourced marketing and communications partner to implement a cohesive communications strategy aligned with YWCA’s mission, strategic goals and philanthropic objectives.
• Serves as an internal brand steward, ensuring communications reflect YWCA’s voice, brand standards and commitment to racial equity; monitors results to inform future efforts.

Manages Outsourced Marketing & Communications Partnership

• Manages YWCA’s relationship with its outsourced marketing and communications partner, serving as the primary point of contact and providing direction based on organizational priorities and the communications calendar.
• Leads regular check-ins, coordinates staff input and content, and monitors deliverables, deadlines and goals.
• Reviews and provides feedback on strategies, calendars and content to ensure accuracy, brand alignment and alignment with organizational priorities.

Fitness Center Marketing & Communications

• Oversees the fitness center marketing and communications in partnership with the fitness team.
• Ensures fitness center communications align with YWCA’s brand while effectively reaching its distinct audiences and supporting its goals.
• Develops and manages communications plans and calendars for fitness center membership, programs, events and promotions.

Storytelling, Content & Digital Communications

• Identifies and develops stories and content opportunities across YWCA programs, events and initiatives that demonstrate the organization’s impact.
• Works across departments to gather and coordinate content, including information, photos, video and quotes; develops select written content and manages communications assets.
• Provides content and organizational context to the outsourced partner, reviews digital content for alignment with YWCA’s mission and brand, and coordinates media inquiries, special campaigns and other communications initiatives as needed.
• Serves as the primary on-site photographer and videographer for events, classes and program moments, while also coordinating additional photo and video capture with staff and external partners as needed. Supports content needs for social media, website, email and digital campaigns.

Email, Print & Event Communications

• Manages organizational email communications, including drafting, scheduling and distributing communications through Constant Contact.
• Develops and coordinates communications plans for events and other key organizational moments, including messaging, timelines, signage and sponsor recognition.
• Oversees audiovisual needs for major fundraising and organizational events, including coordinating vendors, equipment, presentations, run-of-show requirements and on-site execution.
• Coordinates print projects with staff and external vendors, including printers and mail houses.
• Creates basic communications materials and graphics using Canva or similar tools.

Supports Fundraising & Philanthropy Team Initiatives

• Partners with the Philanthropy Team on communications that support donor cultivation, stewardship and fundraising.
• Supports communications plans and materials for fundraising and stewardship events, including sponsor recognition and communications-related benefits.
• Provides stories, program information and other content for appeals, donor communications and fundraising campaigns.
• Helps connect YWCA’s programs and impact with opportunities for philanthropic support.

Education and Experience

Bachelor’s degree with 3 - 5 years of nonprofit communications work preferred. Excellent writing, editing and interpersonal skills, with strong attention to detail. Strong organizational and project management skills, with the ability to manage multiple priorities, deadlines and stakeholders independently. Collaborative approach to work while able to take ownership of tasks. Sound judgment and the ability to determine when to act independently and when to seek input or approval. Experience coordinating external vendors, agencies or partners preferred. Experience with email marketing and basic graphic design tools such as Canva. Comfortable capturing basic photos and smartphone video for organizational communications. Familiarity with social media and digital communications. Commitment to YWCA Central Carolinas’ mission and values. Ability to interact with community members, program participants, staff and donors at all levels with a high level of professionalism, displaying the qualities of the mission and vision of YWCA.

Benefits

• Dental Insurance
• Vision Insurance
• Life Insurance
• Short-term Disability Insurance
• 9 Paid Holidays and 2 Floater Holidays
• 403(b) Retirement
• YWCA Retirement Fund (7% contribution made on your behalf after 2 years of employment)
• Employee Assistance Program
• Free YWCA Fitness Center Employee Membership (discounted family membership available)

Physical Requirements

The physical requirements described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform their job. Required certifications for the position may have stricter physical requirements and when those conflict with the job description, YWCA will follow the requirements in the certification.

While performing the duties of this job, the individual is regularly required to talk or hear. Specific vision abilities required by this job include close and distant vision needed for using a computer. Frequently required to remain stationary while working at a computer and perform repetitive motion tasks that may include the wrists, hands, and/or fingers. Must be able to operate standard office equipment and keyboard. Frequently required to stand, walk, bend, stoop, kneel, crouch, push, pull, reach with hands and arms. May occasionally need to lift and/or move up to 25 pounds.

Other Information

Employment with YWCA Central Carolinas is contingent on successfully passing all of our pre-employment screenings, including but not limited to: a drug screening, reference checks, proof of certification (if applicable) and a background check. If applicable to the position, YWCA Central Carolinas employment may be contingent on a candidate meeting driver approval criterion as determined by motor vehicle record background check.

YWCA fully subscribes to the principles of equal employment opportunity and is committed to complying with all regulations under federal, state and local law. Recruiting and employment decisions are based on qualifications and capabilities to perform the essential functions of the job.