Marketing and Communications Officer

• Develop, plan and implement marketing campaigns aligned with company objectives.
  
• Conduct market research to identify customer trends, competitors and opportunities.
  
• Support product launches, promotions and events to drive market visibility and sales.
  
• Manage marketing budgets and track ROI for all marketing initiatives.
  

• Develop and maintain the company's brand image and ensure consistency in all communication materials.
  
• Create compelling content for print, digital and social media platforms (brochures, newsletters, press releases etc)
  
• Coordinate internal and external communication to ensure alignmnet wih business goals.
  
• Manage media relationa and handle PR activities, including press coverage and stakeholder communications.
  

• Manage the company's social media pages (Facebook, Instagram, LinkedIn etc) and digital campaigns.
  
• Analyze digtal marketing performance using analytics tools and recommend improvements.
  
• Ensure SEO optimization and online visibility for all company platforms.
  
• Engage with audiences online to strengthen brand connection and customer engagement.
  

• Collaborate with the Business Development team to align marketing startegies with sales goals.
  
• Develop marketing materials (presentations, proposls, product sheets) to support client pitches and partnerships.
  
• Monitor and evaluate the effectivess of marketing initiatives in driving business leads.
  

• Organize and manage company events, trade fairs, exhibitions and CSR activities
  
• Build and maintain relationships with media, influencers and external stakeholders.
  
• Ensure effective communication before, during and after events to maximize impact.
  

• Support internal communication efforts to keep employees informed and engaged.
  
• Work closely with different departments to gather information, coordinate campaigns and ensure timely delivery of communication materials.
  

Requirements

• Bachelor's degree in Marketing, Communication, Public relations, Business Administration or any related field.
  
• 2-4 years of relevant experience in marketing, communications or brand management.
  
• Proven experience in digital marketing, social media management and content creation.
  
• Strong knowledge of marketing tools, analytics platforms and CRM systems.
  
• Excellent writing, presentation, and storytelling skills in both English and Swahili.
  
• Ability to manage multiple projects and meet tight deadlines
  
• Creative thinker with a strong eye for design and detail.
  
• Experience in event planning, media management and stakeholder management is an added advantage.
  

• Strategic thinking and creativity
  
• Strong communication and interpersonal skills
  
• Team collaboration and adaptability
  
• Analytical and problem solving ability
  
• Time management and attention to detail
  
• Professional integrity and initiative