Marketing and Communications Strategist

Marketing & Communications Strategist

Position Summary

The Marketing & Communications Strategist supports the planning, development and execution of internal and external communications, digital marketing, social media, web content development and community-facing initiatives. This position serves as a key communications resource across the organization, working collaboratively with market leadership teams, clinical staff and other stakeholders to develop clear, engaging and consistent messaging for employees, patients and other external audiences. The role combines strategic planning with hands-on content creation and execution across multiple communication and marketing channels.

Essential Duties and Responsibilities

• Develop, write, edit and distribute internal communications, including employee announcements, organizational updates, leadership communications and other employee-facing messaging.
• Support the development and ongoing management of the employee intranet platform, ensuring content is timely, organized, engaging and accessible.
• Develop and execute organic and paid social media strategies across multiple platforms, including content planning, copywriting, publishing (including paid media placements to support recruiting) and campaign management.
• Create written, visual and multimedia content for social media and other digital channels, including customized clinic messaging, while maintaining consistent brand voice and messaging.
• Serve as a liaison to website hosting provider for content development and updates, collaborating with internal departments and agency partners to ensure information is accurate, timely and aligned with organizational priorities.
• Develop and support marketing strategies for other digital communication platforms, including electronic signage.
• Develop, coordinate and distribute patient communications, including targeted email messaging and other digital outreach.
• Write, edit and produce external-facing editorial and public relations content, including newsroom articles, press releases, blog content, award announcements, organizational news and other public-facing communications.
• Translate complex information into clear, concise and audience-appropriate messaging for employees, patients and external stakeholders.
• Serve as key business partner to HR teams.
• Collaborate with cross-functional teams to identify communications needs and develop integrated marketing and communications strategies supporting organizational goals.
• Support executive communications and leadership messaging, including presentations, organizational announcements and other strategic communications as needed.

Marketing & Communications Strategist, cont.

• Attend and support community outreach events, helping strengthen brand awareness and patient engagement.
• Identify opportunities to promote community involvement, accomplishments, events and employee or patient stories across social media and online channels.
• Monitor social media performance, digital campaign results, audience engagement and other metrics to help guide content strategy and improve effectiveness.