MARKETING AND COMMUNICATIONS STRATEGIST

Job Description

The Marketing & Communications Strategist is responsible for developing and executing integrated marketing and communication strategies to strengthen the company's brand presence, generate business opportunities, and support overall business growth. The role works closely with management, sales, and technical teams to promote the company's IT solutions, services, and innovations across local and international markets.

Key Responsibilities

• Develop and implement marketing and corporate communication strategies aligned with company objectives.
• Manage the company's brand identity and ensure consistent messaging across all marketing channels.
• Create and oversee digital marketing campaigns, including website content, email marketing, social media, SEO, and online advertising.
• Produce marketing materials such as brochures, presentations, case studies, product sheets, newsletters, and press releases.
• Collaborate with sales and technical teams to develop customer-focused marketing initiatives and lead-generation campaigns.
• Plan and coordinate corporate events, industry exhibitions, webinars, and technology seminars.
• Conduct market research and competitor analysis to identify industry trends, customer needs, and business opportunities.
• Manage media relations, public relations activities, and external communications.
• Monitor marketing performance metrics and prepare reports to evaluate campaign effectiveness and return on investment.
• Establish and maintain relationships with business partners, technology vendors, and industry stakeholders.
• Support corporate communications, executive messaging, and internal communication initiatives.
• Oversee content creation relating to cloud solutions, cybersecurity, software development, AI, digital transformation, managed services, and other IT-related offerings.

Requirements

• Degree in Marketing, Communications, Business, Public Relations, or a related field.
• Relevant experience in marketing, communications, branding, or business development.
• Strong content writing, presentation, and communication skills.
• Experience in digital marketing tools, social media management, and marketing analytics.
• Understanding of IT solutions, technology products, or digital transformation services is preferred.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Reporting To: Managing Director / Regional Business Director

Industry: Information Technology & Business Solutions