Marketing and Events Coordinator
Position Summary: The Marketing and Events Coordinator works cooperatively and with independent initiative to advance the mission of the organizations and increase awareness consistent with branding and imaging guidelines. The role balances marketing tasks with substantive public relations efforts to innovate and implement core marketing and communications strategies in support of enhancing the public profile of the organization and keeping it relevant to diverse audiences.
Areas of Responsibility:
A. Public Relations | Social Media
- Develop, promote and maintain a dynamic on-line community to provide awareness of programs and services and cultivate support
- Manage social media assets, including campaign ideation and execution, establish a content calendar, and develop fresh/ creative story ideas
- Research, compile and maintain active media contact database and relationships
- Create and distribute press releases, media relations content, monthly newsletter content
- Cultivate and engage new community relationships to increase support through donations, volunteer involvement, and event participation
B. Marketing Support
- Provides writing and/or editing support for organizational collateral materials
- Develop creative content messaging, copy writing, and scripts
- Executes design of marketing and promotional materials, both print and electronic utilizing Canva
- Assist with photographic and audio-visual needs of the organization
- Manage and organizes email marketing database and campaigns utilizing Constant Contact
- Manage website design and operation utilizing WIX
- Brief Director/Chief of department on design, copy, image, and content needs for promotional and fundraising literature and activities
- Act as brand steward, upholding brand standards and consistency in all projects, representing Ann Storck Center to the public
C. Event Support
- Assist with executing events from strategy through execution
- Manage and maintain relationships with volunteer groups, coordinate special on-campus volunteer initiatives/projects
- Arrange needs for events using a creative mindset and working well with others
- Maintain timeline of needs apply creativity for different/new ideas
- Manage multiple projects at once and keep each project organized