Marketing and Events Specialist

Objective: The Marketing & Events Specialist is responsible for coordinating and executing BVS and Fusion Manufacturing marketing initiatives, events, communications, and customer-facing activities while supporting product marketing, brand standards, and sales resources.

Responsibilities

Marketing & Communications

• Develop, coordinate, and maintain marketing communications and materials supporting BVS and Fusion Manufacturing products, services, and business initiatives.
• Write, edit, and coordinate external-facing communications, including quarterly Poultry Talk and Swine Talk newsletters and other customer communications.
• Create and coordinate marketing content for digital, print, email, social media, and other communication channels.
• Manage and maintain BVS and Fusion Manufacturing social media content, including developing, scheduling, and publishing posts and monitoring engagement.
• Develop and maintain marketing collateral, presentations, brochures, flyers, product information, promotional materials, and other sales support resources.
• Support website content updates and ensure information remains current, accurate, and consistent with BVS brand standards.
• Assist with product promotions, customer communications, mailings, presentations, and other marketing initiatives.
• Maintain organized marketing files, templates, brand assets, resources, and systems.
• Coordinate with external vendors and partners for printing, advertising, promotional products, graphic design, and other marketing services.

Event Planning & Execution

• Plan, coordinate, and execute BVS and Fusion Manufacturing marketing events, trade shows, customer meetings, promotional events, and internal gatherings from initial planning through post-event follow-up.
• Lead coordination for key company events, including PEAK, Farming in Focus, Fish Camps, trade shows, customer meetings, and field events.
• Develop and maintain event timelines, project plans, checklists, schedules, budgets, and action items.
• Coordinate venues, registration, sponsorships, accommodations, meals, transportation, booth space, staffing, presentations, equipment, signage, promotional items, and other event requirements.
• Manage vendor and event-partner relationships, including shipping, receiving, setup, breakdown, and return of event materials and equipment.
• Ensure appropriate marketing materials, product information, presentations, displays, promotional items, and other resources are available for each event.
• Track event-related expenses, invoices, commitments, and budgets as assigned.
• Provide on-site event support, troubleshoot issues, and coordinate participating team members to ensure a professional and successful event experience.
• Complete post-event follow-up, including expense reconciliation, organizing materials, documenting outcomes, gathering feedback, and identifying opportunities for improvement.

Product Labels & Regulatory Support

• Coordinate marketing materials and product information with appropriate internal stakeholders to ensure accuracy and consistency.
• Support the review, development, and maintenance of product labels and customer-facing product materials in coordination with Regulatory, Compliance, Technical Services, and other appropriate departments.
• Help ensure marketing and product communications reflect current approved product information and company requirements.
• Maintain organized records of current marketing materials, product information, labels, and related resources.
• Assist with updates and revisions to marketing and product materials as products, regulations, or business needs change.

Graphic Design & Brand Support

• Create and modify marketing materials, presentations, social media graphics, event materials, newsletters, advertisements, and other visual communications.
• Maintain consistency in BVS and Fusion Manufacturing branding, messaging, and visual standards.
• Coordinate graphic design projects with internal stakeholders and external vendors as needed.
• Maintain current templates and brand assets for use across marketing and event activities.

Cross-Functional Coordination

• Work closely with Sales, Regulatory, Compliance, Technical Services, Operations, and other internal teams to coordinate marketing priorities and deliverables.
• Coordinate multiple projects and priorities simultaneously while maintaining timelines, quality, and attention to detail.
• Serve as a resource to team members who need marketing materials, event support, product information, or customer-facing resources.
• Establish and maintain consistent processes, timelines, checklists, and resources to improve the efficiency and effectiveness of marketing and event activities.
• Communicate proactively regarding project deadlines, outstanding needs, risks, and changes in plans.
• Assist leadership and internal stakeholders with special marketing, communications, customer, and business projects.

Customer & Brand Experience

• Represent BVS and Fusion Manufacturing professionally at company, customer, and industry events.
• Help ensure company brands, products, and messaging are represented consistently and professionally across marketing materials, communications, and events.
• Maintain positive and professional relationships with customers, vendors, partners, and internal team members.
• Perform other related duties and special projects as assigned.