Marketing and Media Coordinator

GENERAL DESCRIPTION:

The Marketing & Media Coordinator will be responsible for effectively reaching internal and external audiences and contributing to positive brand reputation for Carolina Health Centers. For both CHC and its supporting foundation, this position will be responsible for and/or assist in projects relating to digital marketing, social media, website maintenance, photography, videography, and graphic design. The Marketing & Media Coordinator must create campaigns/projects and be able to track these tasks to completion.

DUTIES AND RESPONSIBILITIES:

For both CHC and its supporting foundation -

• Exercises independent judgment regarding organizational communications, marketing, and brand strategies
• Develops and implements marketing and public relations plans
• Determines campaign priorities and allocation of communications resources
• Analyzes digital insights and adjusts strategies to align with successes
• Oversees and executes creation of marketing materials, including but not limited to, media advertising, signage, organizational literature, department-specific literature
• Maintains inventory of organizational/marketing materials and distributes as needed
• Manages corporate social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and creates engaging content
• Manages CHC and Foundation websites
• Creates and executes content/campaign ideas for social media
• Engages professionally and appropriately on behalf of CHC with digital audiences for growth and reputation management (social media comments, Google reviews, etc.)
• Manages, produces, and edits photography/video/audio projects with critical attention to create content consistent with corporate brand and image

REPORTING RELATIONSHIPS:

Responsible to:

• Directly supervised by Executive Director – Foundation & Development

Workers supervised:

• § None

Interrelationships:

• Must maintain exceptional working relationships internally and externally

This job description is not designed to cover or contain an exhaustive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.