Marketing and Public Relations Director

SUMMARY: The Marketing and Public Relations Director provides coordination, supervision and execution of activities in the Marketing and Public Relations department. The job involves the management of all operations pertaining to marketing, media relations, advertising, fundraising, and internal and external communications. This position works closely and collaboratively with all other departments within Goodwill. Other areas of responsibility may be added in the future.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Include, but are not limited to the following as other duties may be assigned:

• Promotes the general goals and objectives of the Heart of Texas Goodwill Industries.
• Create, implement, and provide continuous quality improvements for Goodwill’s PR and community affairs.
• Responds to requests from the media or designate appropriate spokesperson or information source; writes interesting and effective press releases, prepares information for media kits, and develops and maintains the company’s internet and intranet web pages to include social media postings.
• Identifies main client groups and audiences, determines the best way to communicate publicity information to them, and develops and implements an effective communication and public relations plans for Goodwill by using various marketing, communications, or public relations tools to educate those audiences about Goodwill's mission and programs.
• Confers with other managers to identify trends and key group interests and concerns or to provide advice on business decisions.
• Prepares and delivers speeches to further public relations objectives.
• Plans, manages, and coordinates events hosted by Goodwill.
• Establishes and maintains cooperative relationships with representatives of the community, customers, employees, and public interest groups.
• Develops and maintains the company’s corporate image and identity including the design of newsletters, news releases, advertising, brochures, pamphlets, radio/TV copy, newspaper articles, videotape, slides, signage, and other promotional materials.
• Maintains contact with area media to encourage the publication of Goodwill news and features, and with businesses, organizations, and individuals to assess community needs and promote Goodwill services.
• Manages Goodwill’s voice messaging system (hold music, staff directory, ‘on hold’ information, etc.).
• Recruits, interviews, hires, and trains staff.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.
• Other duties as assigned.