Marketing and Sales Specialist - Events and Weddings Sector

1. Content Creation and Digital Marketing

2. Public Relations and Communication

3. Sales and Business Development

4. Analysis and Reporting

Skills

Technical and Professional Skills

• Content Creation and Planning: Ability to write advertising copy and create content aligned with the brand identity.
• Social Media Management: Proficient knowledge of algorithms and management tools (X, Instagram, LinkedIn, TikTok).
• Advertising Campaign Management: Experience in launching and analyzing paid ads (Meta Ads, Google Ads, TikTok Ads).
• Sales and Persuasion Skills: Ability to manage sales funnels, negotiate, and successfully close deals.
• Customer Relationship Management (CRM): Skill in handling tracking and response systems and organizing customer data.
• Digital Analysis: Skill in reading data and extracting KPIs using tools like Google Analytics or platform statistics.
• Basic Design and Editing: Skill in working with quick design programs like Canva or editing applications like CapCut for rapid content production.

Soft Skills

• Effective Communication: Exceptional communication skills (verbal and written) to build strong relationships with clients and partners.
• Flexibility and Multitasking: Ability to smoothly transition between content creation, client responses, and sales follow-ups.
• Social and Emotional Intelligence: Ability to absorb client frustrations, understand their needs, and build a strong public relations network.
• Problem Solving: Quick and smart handling of digital crises or client objections during the sales process.
• Organization and Time Management: Ability to prioritize tasks and adhere to publishing schedules and client follow-up timelines.