Marketing and Social Media Specialist

Remote Marketing and Social Media Specialist — Heavy Equipment Rental Company (Southern California)

We’re a growing equipment rental company in Orange County, California. We need someone to run our social media and content so it brings in real leads, not just likes.

About Us
Mighty Machine Rentals rents skid steers, excavators, forklifts and other heavy equipment to contractors and businesses. We beat the big national chains on customer service, communication speed and delivery availability. We answer calls within 4 rings, reply to messages in a minute or less, are open on the weekends when everyone else is closed and offer 24/7 emergency services. We have 120+ five-star reviews and rank #1 on Google for equipment rentals in Santa Ana. We are growing fast and looking for someone who can take this job seriously and grow with us.
What Success Looks Like
Our social channels post on a steady schedule without the owner thinking about it. Messages and comments get answered fast. Leads from social go straight into HubSpot. You will be able to show how many calls and rentals came from your work.

What You’ll Do
Plan, create and schedule posts for Instagram, Facebook, TikTok, YouTube and LinkedIn
Set up tools that auto-schedule posts and route messages and comments so no lead is missed
Edit videos and photos of our equipment, jobs, team and media
Design graphics, flyers and social ads that match our brand
Build and send email and text campaigns in HubSpot and keep contacts organized
Use metadata tagging to add titles, tags, descriptions and keywords to all videos and photos so they show up in search
Send a simple daily report: what was posted, leads in, what worked

Required
2+ years managing social media for a business (send links to accounts you ran)
A portfolio of short videos and graphics you made yourself
Experience with HubSpot or another CRM for email campaigns
Experience with a scheduling tool (Meta Business Suite, Buffer, Later or similar)
Strong written and spoken English

Nice to Have
Experience running Google Ads or Facebook/Instagram ads with results you can show
Experience with construction, trades or rental businesses
Basic website editing (WordPress or similar)
Knowing how to use photos, music and logos legally

Pay
$5-$7 USD per hour to start, based on experience. Raises based on results.

Location: Remote - United States

Skills required for this job:

• Content marketing
• Digital marketing
• Graphic design
• Heavy equipment leasing
• Lead generation
• Metadata management
• Social media marketing
• Video editing