Marketing Apprentice

Job Description – Marketing Apprentice

The Opportunity

Our client is recruiting for a Marketing Apprentice to join their team in Chelmsford.

The Level 3 Multi Channel Marketer apprenticeship programme that we are offering, will allow you to kick-start your career in an industry that is constantly evolving, dynamic and transformational.

The steps you take will provide you with valuable first-hand experience, knowledge, skills and qualification to help really drive your career forward. We are here to guide and support you every step of the way!

The Company

‘The trading divisions at our Company supply products and services in the UK and internationally, with thousands of orders successfully fulfilled every month. We have grown year-on-year and we have invested heavily in all the major areas of the company, particularly our people, technology, marketing capability, infrastructure and operations. We constantly strive to improve our brands and bring innovative technologies to our customers sourced from leading brands around the world. Incorporated in 2018 the three directors have reformed the company into the cutting-edge provider it has become today and continue to plan for growth and successfully deliver upon these goals.’

The Position

Role and Responsibilities

Based in our offices on the outskirts of Chelmsford we are looking for people with a passion for Tech and a desire to learn!

This role will allow you access to all areas of our marketing team. With a focus on Product Website management initially you will become the driving force for how the company presents their products to the customer. Coupled with our desire to build excellence within the team and your drive to learn and develop, you will have access to everything required to achieve your Level 3 qualification, with permanent opportunities available after successful completion of the course.

● Add products to our company CMS system

● Image optimisation - utilising image editing software.

● Editing and updating product information

● Performing quality control checks across all site pages

Area of knowledge gained:

● Marketing theory, concepts and basic principles such as what marketing is, the marketing mix, the promotional mix and the difference between each channel.

● The business’ structure, vision, and priorities objectives, and how their marketing role supports these.

● Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.

● What a marketing plan is, how it is built and its purpose.

● The importance of competitor analysis and how to undertake it.

● Brand theory such as positioning, value, identity, guidelines, and tone of voice.

● Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets.

● Current and emerging technologies, software and systems which impact on marketing.

● Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, copyright law, Advertising Standards Authority (ASA) for the handling and processing of data and its application.

● Principles of conducting marketing communications in an ethical and diverse manner.

● How internal stakeholders work to support the delivery of all marketing campaigns.

● Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.

● How to brief and manage external marketing suppliers.

● Adapt communications for appropriate stakeholders and internal audiences.

● The principles of content marketing, and content creation.

● Budget management and how to measure return on investment (ROI).

● The metrics for the delivery and evaluation of marketing activity

● The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.

● The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.

● The impact marketing has on the level of customer service or the customer experience, including community management channels

● Quality management and the maintenance of online and offline assets.

Skills Required

● Passion for Marketing and Technology

● 5 GCSEs grade A*- C/ 9-4 or equivalent (Including English Language & Maths)

Personal Qualities

● A strong ‘can do’ attitude

● Willingness to learn and throw yourself into any situation

● Professional

● Punctual

● Interested in keeping up to date with the technology industry and commerce/business in general.

Eligibility Criteria
Individuals must have a valid and eligible residency status to apply for this role.

About ITP
We help employers develop their best talent and inspire the next generation through apprenticeships, mentoring and training, we’re plugging the UK’s digital skills gap to provide a workforce for the future.

If this sounds like the role for you, get in touch! Once we receive your application, one of our team will be in touch to help you with the next stage.

The ITP are working on behalf of a third party to advertise their vacancy. By submitting your CV, you agree to be contacted by The ITP and your information to be passed on to a third party.

Safeguarding and Values Commitment

The ITP is committed to safeguarding and promoting the welfare of learners and expects all staff and volunteers to share this commitment. Successful appointment to this role will require satisfactory completion of recruitment checks.

At the ITP, we are fully committed to safeguarding and promoting the welfare of all learners and creating a safe, inclusive, and respectful workplace. We expect every team member to:

• Uphold and champion our values, code of conduct, and safeguarding principles.
  
• Take personal responsibility for understanding and adhering to all safeguarding procedures and policies.
  
• Promote a culture of safety and wellbeing through a proactive “do no harm” approach.
  
• Recognise and act on their responsibility in supporting, strengthening, and enforcing safeguarding practices across all areas of work.
  
• Understand and meet any role-specific safeguarding duties — including, in this position, actively identifying and reporting concerns, engaging in relevant training, and modelling safe and inclusive behaviours in all apprentice interactions.
  
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At the ITP, our company culture is important to us, and all employees and consultants are expected to operate in line with our values:

· We change lives - We strive to make a difference for our apprentices, clients, members, ourselves, and our team on a daily basis. We push for diversity and inclusion in our industry by challenging perceptions. We embrace individuality. We believe that everyone is equally important.

· We are genuine and honest - We breed trust amongst clients, apprentices, members, and the team. We take responsibility for our words, actions, and results. We are human. We encourage one another through honesty and transparency.

· We are innovative and unique - We are empowered by innovation. We strive to make the impossible, possible. We are proud to be the only organisation of our kind, of who we are and how we got here.

· We are Personable - We remind ourselves what it’s like to be in others shoes. We have authentic conversations; we are real and so are our relationships.

· We are stronger united - We share our knowledge and experiences. We celebrate one another on our achievements. We value and encourage one another because we win or lose as a team.