Marketing Assistant

This position is located in the Marketing Division of the Morale, Welfare & Recreation (MWR) Department, Naval Air Station Joint Reserve Base Fort Worth. TX. The Marketing division provides information and support services for approximately 5,000+ people including active duty military, family members, NAF and APF civilians, tenant commands and their dependents. The incumbent is responsible for performing non-supervisory marketing and promotional assistance.

In order to qualify for this position, resumes must provide sufficient experience and/or education, knowledge, skills, and ability to perform the duties of the position. Applicant resumes are the key means for evaluating skills, knowledge, and abilities as they relate to this position therefore, applicants are encouraged to be clear and specific when describing experience. MAJOR DUTIES AND RESPONSIBLITIES: Provides advice to program and facility managers regarding most efficient and cost effective marketing and publicity to meet program goals and objectives. Assists in the planning, initiation, and implementation of comprehensive marketing campaigns to enhance and promote MWR programs, including research, resource allocation, and communications. Publicizes and encourages patronage of MWR programs and facilities through strategic deployment of marketing tools such as email, websites, presentations, publications, official message traffic, and printed materials. Prepares marketing materials by gathering information, planning, designing, and writing for all forms of advertising. Ensures work is performed in a timely manner and within budget constraints. Demonstrates knowledge of design principles and artistic ability, conceives ideas, plans layout and composition of projects, determines format, specifications, color treatment, and production methods. Utilizes artistic techniques in drawing, painting, lettering, and general design compositions to produce projects to promote all aspects of MWR operations, activities, events, and facilities. Projects include newsletters, brochures, posters, fliers, menus, certificates, banners, logos, letterhead, tickets, table tents, forms, business cards, and other projects as requested. Specifies typography for use as elements of design, along with color scheme in developing style of marketing materials. Determines format, material, and paper usage. Communicates regularly with MWR customers as needed to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished. A basic understanding of MWR's mission and the purpose of the various program activities is necessary, which may require occasional visits to customer locations and attendance at meetings. Works to meet the needs of the customer. Effectively responds to customer comments and complaints. Complaints not resolved by incumbent will be referred to immediate supervisor. Exercises tact, diplomacy, and courtesy when serving and assisting customers and co-workers. This will be expressed by tactfully responding and assisting customers in a prompt and friendly manner. Maintains computer files for all completed work, including photographs, to assist with development of designs for recurring activities and to display various options the customer can use to describe his/her preferences. Ensures projects are completed within specified deadline. Manages projects and workload to complete projects in a timely fashion. Operates various graphic/print equipment including but not limited to paper cutter, laminator, large format poster printer, and color copiers as required. Maintains production, office equipment and supplies as directed. Suggests repairs and supply purchases as needed and warranted. Researches and prepares purchase requests to order approved equipment, supplies, and promotional materials in compliance with accounting standards. Tracks credit card purchases (if applicable). Tracks supply inventories. Maintains security of office, supplies, and equipment. Develops effective distribution plans and ensures posted information (printed or electronic) remains current and timely. Maintains distribution points (including MWR website, social media, and bulletin boards) to ensure they remain eye catching and free of clutter. Operates professional digital camera with flash attachment and various lenses to provide photographic support for MWR programs. Applies photography capabilities in setting up shots, cropping, adjusting lighting, etc. Selects and edits photographs, which are utilized to promote MWR events, activities, and facilities. Maintains filing system for photos. May support Commercial Sponsorship in gathering event information, writing solicitation materials or event fact sheets, and after action summaries. Performs clerical tasks such as procurement, basic accounting, preparing routine correspondence, responding to telephone and email inquiries, etc. Coordinates the smooth flow of reporting paperwork including accounting forms and purchase orders. Performs other related duties as assigned.