Marketing Assistant Manager

We are looking for a versatile marketing professional — someone who understands branding, thinks strategically, and independently delivers exceptional visuals and storytelling content. More than just an executor, you will be a key custodian of our brand identity.

Job Description

🎯 Core Purpose

Responsible for the group's brand visual identity, content creation, social media management and marketing execution. You will independently produce high-quality visuals and videos, assist in developing and implementing brand marketing strategies, and enhance the industry influence and visibility of the Chun Hong brand portfolio.

✅ Key Responsibilities

🎨 Brand Visuals & Content Creation

* Shoot and professionally edit photos of products, dishes, production processes and factory environments; produce commercial-grade imagery and maintain consistent brand visual standards

* Conceptualise, film and edit culinary videos, product features and brand story clips; skilled in composition, lighting, colour grading and storytelling

* Design and refine menus, product brochures, posters, catalogues and event collaterals; ensure a cohesive, professional brand image

* Maintain an organised brand asset library with categorised photos, videos and templates; update and archive materials for easy team access

📱 Social Media & Content Operations

* Plan and execute monthly/quarterly content calendars across WeChat, Xiaohongshu, Douyin, Instagram and Facebook

* Write bilingual brand copy, product descriptions, articles and video scripts that align with our Nanyang cuisine and food manufacturing brand identity

* Track and analyse performance metrics (reach, engagement, follower growth, conversions); optimise content strategies and audience engagement

* Monitor industry trends and competitor activities; provide insights and recommendations for differentiated content

📈 Brand Strategy & Marketing Execution

* Assist in developing annual branding plans and online/offline campaign strategies; implement initiatives and measure effectiveness

* Liaise and manage relationships with KOLs, media, designers, printers and production partners; brief requirements, manage quotations and review deliverables

* Develop brand storytelling, product positioning and visual guidelines; strengthen the overall brand identity of Chun Hong

* Plan and execute exhibitions, factory open days, product launches and events; capture on-location content and post-event publicity materials

🤝 Team Coordination & Others

* Collaborate cross-functionally with production, sales and customer service teams to gather marketing assets and customer insights

* Submit regular marketing performance reports and summaries

* Perform other marketing-related duties as assigned

🔍 Requirements

✅ Qualifications

* Education: Bachelor's degree or above in Marketing, Design, Film/TV Production, New Media, Visual Communication or related disciplines

* Experience: 1–5 years in brand marketing, social media or content production; experience in the F&B/food manufacturing industry is highly advantageous

* Language: Excellent written and spoken Chinese; proficient in written English for professional business communication

* Portfolio: Mandatory — please include photography samples, video work and links to any social media accounts managed

✅ Technical Skills

* Photography & Editing: Proficient with DSLR/mirrorless cameras and lighting; skilled in Photoshop / Lightroom for professional retouching

* Video Production: End-to-end production — scripting, filming, editing, colour grading, audio and subtitles; experienced with CapCut, Premiere Pro or Final Cut

* Design: Proficient in Canva; working knowledge of Illustrator/Photoshop; able to produce menus, posters and marketing materials independently

* Copywriting: Strong writing and storytelling skills; able to craft brand narratives, video scripts and marketing articles

* Social Media: Deep understanding of Xiaohongshu, Douyin, WeChat, Instagram and Facebook algorithms, best practices and analytics

✅ Personal Attributes

* Strong Aesthetic Sense: Excellent eye for colour, composition and layout; capable of building a consistent brand visual language

* Strategic Mindset: Understand the "why" behind content — not just execution, but purpose and brand objectives

* Self-Motivated: Proactive, excellent time management, able to work independently and deliver quality work on schedule

* Communication: Clear communicator; able to understand briefs, manage expectations and provide progress updates

* Quick Learner: Adapt rapidly to new products, industry trends and platform changes

⭐ Preferred

✔️ Passionate about food and Nanyang cuisine; understands food photography and styling

✔️ Basic English subtitling/voiceover skills

✔️ Familiarity with AI tools for content creation

✔️ Proven track record of growing social media accounts or producing high-performing content

📌 Monthly Salary S$4,000 – S$6,000 (inclusive of basic wage + transport/communication allowances)

• Employment Type Full-time

• Reports to General Manager / Group Director