Marketing Assistant Manager

This role works closely with the Senior Marketing Manager to assist with day-to-day marketing support functions, and execution of marketing activities, campaigns, managing of marketing materials and coordination of product-related tasks.

Roles and Responsibilities

Assist in managing product portfolio

· Assist the Senior Marketing Manager with the product portfolio

· Compilation of market research data, competitors’ information (activities, products, pricing, promotions) and suppliers’ information to support product and marketing decisions.

· Perform product functionality and quality tests for new products with the relevant departments

· Handling product certification processes and ensure compliance in all product claims and marketing content

· Maintain marketing calendars, campaign trackers, reports.

· Develop GTM strategies together with the Senior Marketing Manager to enhance product awareness and drive sales, aligning to market needs

Execution of Marketing Communication

· Work closely with Graphic Designers to develop and localise content for product packaging, product bulletins, POSM and support in product photoshoots and videos creation

· Coordinate and manage POS materials, in-store displays and merchandising needs

· Assist in planning and executing digital campaigns across digital platforms

· Support content creation and scheduling for social media platforms

· Support co-branded marketing campaigns and collaborations with external brands of platform