Marketing Assistant

Our client is a leading Australian-based provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. Servicing thousands of stockists across Australia and New Zealand, they empower beauty professionals with cutting-edge equipment and comprehensive industry support.

They are now seeking to hire a Marketing Assistant to execute results-driven activities across lead generation, brand building, and client marketing support initiatives. Working closely with the Head of Marketing, this role focuses on expanding the digital footprint, optimizing e-commerce performance, and developing high-quality marketing collateral to help business clients maximize their technology investments.

Job Responsibilities

SEO & Content Optimization

Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics
Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation
Implement do-follow links across owned domains and coordinate with external publications to secure backlinks
Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities
Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations

Social Media & Community Engagement

Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels
Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production
Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA
Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility

Campaign & E-commerce Performance Support

Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns
Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy
Support campaign rollouts and content updates across websites, landing pages, and Shopify

Client Resources & Program Management

Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos
Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform
Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement
Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels

Lead Management & Website Administration

Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details
Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels
Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots
Perform general maintenance on the CRM platform to ensure client information is accurate

Requirements

Demonstrated experience using generative AI in a professional setting to maximize output quality and efficiency
Previous copywriting experience, including writing for digital channels and social platforms
Experience managing or contributing to social media accounts in a professional capacity across Instagram, Facebook, and LinkedIn
Demonstrated design ability and proficiency using Canva
High-level written and verbal communication skills with the ability to write compelling, on-brand copy
Strong organizational skills with a process-oriented approach to managing multiple priorities and deadlines
Comfortable conducting outbound follow-up calls and emails to validate the authenticity of inquiries and potential leads
High reliability, accountability, and a respectful, collaborative approach to teamwork

Nice-to-Have Skills

Understanding of or genuine interest in the beauty, aesthetics, or wellness industry
Experience with SEO tools such as SE Ranking, Agency Analytics, Google Analytics, or Google Search Console
Working knowledge of email marketing platforms like Klaviyo and SMS marketing tech tools
Familiarity with website admin tools such as WordPress Elementor and Shopify
Formal qualification in Marketing and Public Relations

Benefits

Permanent work-from-home set-up
Dayshift (Australian Eastern Standard Time business hours)
Full-time job
HMO (STAFF only)
Annual leave
Christmas Bonus equivalent to 1 month's wage (pro-rate)

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What this application asks

workable

First name, Last name, Email, Headline, Phone, Address, Summary, Resume, Cover letter

The monthly salary for this position ranges from PHP 40,000 to PHP 60,000 only. Does this align with your salary expectations? yes / no
How many years of hands-on experience do you have working in marketing, and what types of projects or campaigns have you contributed to during that time? written answer
We’re seeking someone who can dedicate themselves fully to the role. Please apply only if you are not currently employed in another full-time position or can transition out of it before starting. Can you confirm that you’ll be available to start this role without any conflicting commitments, including part-time, full-time, or freelance work? yes / no
Could you share some examples of your experience managing or contributing to professional social media accounts, particularly on Instagram, Facebook, and LinkedIn? What were your main responsibilities and achievements? written answer
Can you describe how you've used generative AI tools to create marketing content in a professional setting? Which tools have you used, and what kinds of content did you produce? written answer
If you are shortlisted, we would like to contact you on Google Chat or MS Teams. Please provide your email ID ("MS Teams - sample@email.com")
What experience do you have with copywriting for digital channels and social platforms? Could you share examples of the types of content you've written? written answer
Please provide a link to your LinkedIn profile account. written answer
Can you tell us about your experience working with CRM platforms and conducting lead audits? What tasks did you perform, and what tools did you use? written answer
Please note that as a requirement, we will implement a Time Tracker system. Its purpose is to ensure transparency for our clients, indicating our active involvement in our tasks, and to maintain an accurate record of daily working hours. Could you please confirm your willingness to use this system? yes / no
What are your salary expectations?
If you are hired by us, you will be classified as an independent contractor, meaning we won't be covering any government-mandated benefits. Would you be comfortable with this arrangement? yes / no
We receive compensation based on the hours we work. As a result, there will be months when our pay is higher. This occurs because certain months have more business days (Monday to Friday) compared to others. Kindly acknowledge if this is clear to you. choose any
Please upload a 1-2 minute VIDEO recording summarising your work experiences. You can use any platform you prefer. Once recorded, upload your video to your preferred drive and share the link here. Ensure the link is accessible to anyone with the link. Record in your working area, ensure a quiet environment and maintain a professional appearance. Note that this is MANDATORY, and we cannot proceed with your application without it.
Do you have professional experience working as a Marketing Assistant or in a dedicated digital marketing and content creation role? yes / no
Do you hold a formal qualification in Marketing, Public Relations, or a related field? Please specify.
Do you have professional experience writing digital copy across multiple formats while strictly maintaining an established brand voice? yes / no
Do you have hands-on experience managing and publishing content professionally across Instagram, Facebook, and LinkedIn? yes / no
Do you have demonstrated experience utilizing generative AI tools in a professional setting to optimize and scale your content output? yes / no
Do you have strong graphic design capabilities and regular experience creating marketing collateral using Canva? yes / no
Do you have experience tracking web data or utilizing SEO tools such as Google Analytics, Google Search Console, or SE Ranking? yes / no
Do you have working knowledge or experience setting up campaigns within email marketing platforms like Klaviyo or Mailchimp? yes / no
In 100 words, please tell us about those experiences you had that is related to this role. written answer
Do you currently have any full-time, part-time, or side commitments? If yes, how much notice do you need to render, and how soon would you be able to start and fully commit to this role?
What motivates you to seek a new opportunity and move on from your current/previous role? written answer
Will you require maternity/paternity leave within the next 12 months? If not, then do you have any prior planned leaves? Please specify.
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How many monitor/s do you have available? choose one
What is your current internet service provider, and what alternative or back-up internet connection do you have in place?
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I hereby authorise VirtualStaff365 to contact my previous employers, supervisors, and references for the purpose of verifying my employment history and qualifications. I consent to the collection and processing of my personal data in accordance with the Philippines’ Data Privacy Act of 2012 (Republic Act No. 10173). yes / no
Please provide two direct report reference contacts (Name and Mobile No./Email add) written answer
Please note that an active NBI clearance is required before we can process your application. Candidates without an active NBI clearance will not be considered until they obtain one. Do you understand and agree to this requirement? choose one
Do you currently have an active NBI clearance? choose one
Please upload a digital copy of your valid NBI Clearance. We also accept a screenshot of your NBI appointment or a valid Police Clearance as an alternative. upload
If Only Applicable: If you selected "HIT", please briefly state the reason for the HIT (if known), and how many working days you were advised it would take to process. Write N/A if not applicable. written answer