Marketing Associate
Posted Updated
Description
Marketing Associate – Webinar/Masterclass
Funnel
Futurense Technologies · Marketing Department · Bengaluru
Experience: 0–4 years
Brand: Futurense Uni
Reports to: AVP – Marketing
This isn't just an event coordination role. We need someone who can own the complete
webinar and masterclass funnel — from planning and speaker coordination to technical
execution, marketing automation, lead nurturing, and performance analysis. You should be
equally comfortable managing a live webinar, building an automated campaign, and
analyzing numbers to identify what can be improved.
WHAT YOU'LL DO
Own and execute end-to-end webinars and masterclasses across Futurense Uni
programs, ensuring alignment with business and enrollment objectives.
Plan webinar timelines, coordinate stakeholders, manage registrations, and ensure
smooth execution from pre-event to post-event.
Manage the technical setup and delivery of webinars, including configuration, scheduling,
live-session execution, recordings, and post-event processing.
Coordinate with internal subject-matter experts, faculty, CXOs, and external speakers to
structure and deliver engaging webinar/masterclass sessions.
Work with speakers to ensure content, session flow, presentation material, and audience
experience are aligned with the objective of the webinar.
Design and implement automated workflows, nurture journeys, and drip campaigns for
webinar audiences and leads.
Build and execute webinar-related email campaigns, including invitations, registration
confirmations, reminders, last-minute communication, follow-ups, and conversion
campaigns.
Manage landing pages, audience segmentation, lead journeys, and campaign
communication as part of the webinar funnel.
Track and analyse key webinar metrics including registrations, attendance, engagement,
drop-offs, leads, and conversions.
Prepare structured weekly/event-wise reports highlighting performance, insights, and
areas for improvement.
Use campaign and webinar data to identify opportunities to improve registrations,
attendance, engagement, lead nurturing, and programme conversions.
Continuously optimise webinar funnels based on performance data, audience behaviour,
and campaign results.
Collaborate with the marketing, content, design, sales, and programme teams to ensure
a seamless webinar-to-enrollment journey.
WHAT WE'RE LOOKING FOR
2–4 years of experience in webinar management, marketing operations, campaign
management, marketing automation, event marketing, or a similar role.
Experience managing webinars, masterclasses, online events, or lead-generation
campaigns end-to-end.
Strong understanding of marketing funnels, lead nurturing, email campaigns, and
audience segmentation.
Hands-on experience with webinar platforms and the ability to independently manage
technical webinar requirements.
Good understanding of marketing automation and workflow creation.
Strong coordination skills with internal teams, speakers, faculty, and external
stakeholders.
Data-driven mindset — you should be comfortable tracking KPIs and explaining what
worked, what didn't, and why.
Strong analytical and reporting skills with the ability to turn campaign data into actionable
recommendations.
Excellent communication skills — both written and verbal.
Highly organised and detail-oriented, with the ability to manage multiple webinars and
campaigns simultaneously.
Self-motivated and proactive — you should be able to identify gaps in the funnel and
take ownership rather than wait for instructions.
Experience in EdTech, education, B2C/B2B marketing, or lead-generation environments
will be preferred.
BONUS POINTS
Experience working with CRM and marketing automation platforms.
Experience with email marketing platforms and building automated nurture journeys.
Experience managing high-volume webinar/masterclass campaigns.
Experience with landing page creation, lead forms, or conversion optimisation.
Familiarity with Google Analytics, campaign dashboards, CRM reporting, or similar
analytics tools.
Experience working with senior speakers, CXOs, industry experts, or external partners.
Experience in improving webinar registration-to-attendance and attendance-to-
conversion rates.
To apply, share your portfolio / CV with the subject line matching the role title.