Marketing Associate - General Insurance & Banking
Posted
This is an exciting opportunity for a creative, data-driven marketer to deliver campaigns, content and go-to-market activity for market-leading financial services propositions.
Role Overview:
As a Marketing Associate, you'll play a key role in planning and delivering integrated marketing activity across our GI and Banking audiences. You'll create engaging content, support go-to-market initiatives, analyse campaign performance and help position Defaqto's market-leading propositions in front of the right audiences.
Role Overview:
As a Marketing Associate, you'll play a key role in planning and delivering integrated marketing activity across our GI and Banking audiences. You'll create engaging content, support go-to-market initiatives, analyse campaign performance and help position Defaqto's market-leading propositions in front of the right audiences.
This is a varied role that combines campaign delivery, content creation, research, stakeholder management and performance analysis.
- Develop and execute multi-channel B2B marketing campaigns
- Create engaging content including blogs, reports, webinars, social media content and short-form video
- Produce sales enablement materials to support commercial teams
- Support the go-to-market strategy for Matrix360 and related propositions
- Work with market, pricing and research data to identify compelling stories and insights
- Develop research questionnaires and analyse findings to support marketing activity
- Use campaign and audience performance data to optimise marketing effectiveness
- Collaborate with Product, Sales and industry specialists to deliver targeted campaigns
- Help build awareness and consideration amongst banking and insurance audiences
We're looking for a marketer with strong content and campaign experience who enjoys working in a data-led environment.
Essential:
- Around 3-5 years' marketing experience
- Experience delivering B2B marketing campaigns
- Strong content creation and copywriting skills
- Experience creating content across multiple formats and channels
- The ability to interpret campaign and audience data to improve performance
- Strong organisational and stakeholder management skills
- A proactive, hands-on approach and willingness to get involved in execution as well as planning
Desirable:
- Experience within financial services, banking or general insurance
- Exposure to insight-led, research-led or data-led marketing environments
- Experience marketing products, services or analytical propositions to professional audiences
- Confidence translating complex information into engaging marketing content
Your approach to work:
- A proactive attitude, with the ability to own projects from a standing start.
- Humility and ambition in equal measure: willing to get into the detail while keeping one eye on the strategic horizon.
Location:
This is a hybrid working role where you'll spend a minimum of two days a week in our Farringdon office. There will be also be travel to our Haddenham office (Buckinghamshire) to work with other key stakeholders across the business.
Right to Work:
Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.