Marketing Associate

Summary:

The Marketing Officer plays a pivotal role in shaping and executing Wami Agro Limited’s marketing strategy, driving brand visibility, audience engagement, and business growth. This position is central to developing compelling content and dynamic campaigns across digital platforms, ensuring WamiAgro’s message resonates with target audiences. By collaborating closely with the Graphic Designer and leveraging data-driven insights, the Marketing Officer ensures consistent, high-impact brand communication that reflects the company’s mission and values. The role demands a proactive, creative, and analytical mindset to stay ahead of industry trends and continuously optimize marketing performance.

Responsibilities:

- Develop and implement a comprehensive marketing strategy and content calendar aligned with business goals

- Identify and segment target audiences, crafting tailored messaging that addresses their needs and interests

- Plan, launch, and manage integrated marketing campaigns for product launches, promotions, and seasonal initiatives

- Manage and maintain Wami Agro’s social media presence across platforms including Instagram, Facebook, LinkedIn, and TikTok

- Create engaging, platform-specific copy, captions, and content that drive interaction and brand affinity

- Collaborate with the Graphic Designer to define visual content requirements and ensure timely delivery of assets

- Monitor social media engagement, respond to comments and messages, and analyze performance metrics regularly

- Stay informed on emerging trends in agribusiness and digital marketing to maintain a fresh, relevant brand presence

- Track, measure, and report on key marketing KPIs such as reach, engagement, lead generation, and conversion rates

- Collect and analyze customer and market feedback to refine messaging, positioning, and campaign effectiveness

- Support strategic outreach efforts with partners, distributors, and media to amplify brand impact and growth