Marketing Associate

# Marketing Associate ## Company Overview Forward Finance is a fast-growing financial services company focused on building innovative and customer-centric lending solutions. We are committed to simplifying access to credit through technology-driven processes, strategic partnerships, and a strong customer-first approach. As we continue to expand our presence in the financial ecosystem, we are looking for passionate and driven professionals to join us in shaping the future of finance. ## Job Summary We are looking for a creative, performance-driven, and digitally savvy Marketing Associate to become the first marketing hire for Forward Finance as we launch and scale our Non-Banking Financial Company (NBFC) brand. This role requires end-to-end ownership of marketing initiatives—from strategy to execution—and close collaboration with founders and external agency partners, including SEO and performance agencies. The ideal candidate combines creativity and analytics with a startup mindset to build a strong digital presence and brand. ## Responsibilities - Develop and implement SEO, GEO, and AI-driven optimization strategies to improve website visibility, traffic, and search rankings. - Enhance user experience (UX) across digital platforms to improve engagement and conversions. - Create, write, and manage high-quality content including blogs, articles, social media content, and ghost-written thought leadership pieces. - Plan and execute digital marketing campaigns across multiple online channels. - Manage and grow the Company’s LinkedIn and Instagram presence through content planning, campaign execution, and audience engagement. - Design marketing creatives, presentations, and brand assets using Adobe tools and Canva. - Collaborate with internal teams to align marketing initiatives with business objectives. - Monitor performance metrics and provide insights to improve campaign effectiveness and brand reach. - Take end-to-end ownership of the marketing function and execution roadmap. - Manage and coordinate with external agencies, including SEO and digital partners. - Scale founder thought leadership across LinkedIn and other relevant platforms. - Drive User-Generated Content (UGC) and influencer engagement initiatives. - Create goal-led, education-first content across channels. - Manage online community engagement and brand reputation. - Define, track, and report brand marketing metrics and campaign performance. ## Qualifications - 4 to 7 years of experience in digital marketing or content marketing. - Strong understanding of SEO, GEO, and AI-driven content optimization strategies. - Knowledge of user experience (UX) principles and digital engagement practices. - Excellent content writing, editing, and ghostwriting abilities. - Hands-on experience with social media management, particularly on LinkedIn and Instagram. - Proficiency in short-form video editing tools. - Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, etc.). - Strong analytical mindset with the ability to track and optimize performance. - Creative thinker with strong communication and execution skills. ## Preferred Skills - Strong working knowledge of AI tools for content creation, research, productivity, and marketing automation (mandatory). - Experience in fintech, NBFC, banking, or financial services is preferred. - Startup mindset with the ability to work independently and build processes from scratch. ## Experience - 4 to 7 years of relevant experience in digital marketing or content marketing. ## Environment - The role will be based in Mumbai, India, and may involve working closely with founders and external partners in a fast-paced, startup environment. ## Salary - Not specified. ## Growth Opportunities - Join Forward Finance at an exciting stage as our first marketing hire and play a pivotal role in launching and building the brand of a technology-driven NBFC. You'll work directly with the founders, own impactful initiatives end-to-end, experiment with modern AI-powered marketing, and have the opportunity to shape the company's long-term marketing strategy and growth. ## Benefits - Not specified.